Performance Marketing & Growth

Aurum PropTech Limited; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Aurum PropTech Limited in Mumbai is seeking a hands-on Performance Marketing professional to drive digital acquisition with a strong focus on lead generation, conversions and ROI. You will work with creative, sales and business teams to plan and optimise campaigns across Google Ads, Meta Ads and other platforms.

The ideal candidate has 3-4 years of hands-on experience in Digital Marketing, strong analytics skills with Excel/Sheets, and a solid understanding of funnels, GA4/GTM/Meta Pixel

Qualifications

• 3-4 years of hands-on experience in Performance Marketing / Paid Media / Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Strong analytical skills and proficiency in Excel / Google Sheets.
• Good understanding of digital marketing funnels, lead generation and conversion optimisation.
• Experience with GA4, GTM, Meta Pixel and campaign tracking.
• ROI Driven strategies.
• Strong communication, stakeholder management and execution skills.
• Ability to independently manage multiple campaigns in a fast-paced, target-oriented environment.
• Experience in Real Estate, PropTech, BFSI, E-commerce or other lead-generation businesses will be an advantage.

Responsibilities

• Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.
• Own campaign performance across the funnel, from traffic and lead generation to conversion and acquisition.
• Manage media budgets, audience targeting, bidding, creatives, landing pages and campaign tracking.
• Monitor key metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates.
• Conduct audience segmentation, remarketing and A/B testing across creatives, audiences and landing pages.
• Analyse campaign and funnel data to improve lead quality and conversion rates, working closely with sales/business teams.
• Work with creative/content teams to develop and test high-performing ad creatives and messaging.
• Manage and monitor GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Prepare performance reports with actionable insights and identify opportunities to scale campaigns and improve ROI.
• Stay updated on digital advertising trends, platforms and emerging acquisition channels.

Skills

Lead generation

Paid media

Digital marketing

Google Ads

Meta Ads

Excel/Sheets

Analytics

Campaign management

ROI optimization

Tools

GA4

GTM

Meta Pixel

Job description

Company Description Aurum PropTech Limited is a publicly listed company on BSE Limited (Scrip code: 539289) and National Stock Exchange of India Limited (Scrip code: AURUM), focused on transforming real estate through a comprehensive PropTech ecosystem. The company integrates real estate, people, and technology to enable data-driven investment and financing, improve enterprise efficiency, and enhance customer experience and connected living. Aurum PropTech builds and manages products, services, and platforms across B2B, B2C, B2B2C, and D2C markets, serving developers, consumers, and capital allocators. Its full-stack solutions are powered by advanced technologies such as Big Data, Artificial Intelligence, Machine Learning, Blockchain, Augmented Reality, and Virtual Reality. A diverse and highly skilled team, guided by visionary leadership and strong customer-centric values, drives the company’s growth and innovation.

Company Description Aurum PropTech Limited is a publicly listed company on BSE Limited (Scrip code: 539289) and National Stock Exchange of India Limited (Scrip code: AURUM), focused on transforming real estate through a comprehensive PropTech ecosystem. The company integrates real estate, people, and technology to enable data-driven investment and financing, improve enterprise efficiency, and enhance customer experience and connected living. Aurum PropTech builds and manages products, services, and platforms across B2B, B2C, B2B2C, and D2C markets, serving developers, consumers, and capital allocators. Its full-stack solutions are powered by advanced technologies such as Big Data, Artificial Intelligence, Machine Learning, Blockchain, Augmented Reality, and Virtual Reality. A diverse and highly skilled team, guided by visionary leadership and strong customer-centric values, drives the company’s growth and innovation.

About the Role

We are looking for a Performance Marketing professional to drive digital acquisition with a strong focus on lead generation, conversions, customer acquisition and ROI. The candidate should be data-driven, hands-on with paid media platforms, and comfortable working with creative, sales and business teams.

Key Responsibilities

• Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.
• Own campaign performance across the funnel, from traffic and lead generation to conversion and acquisition.
• Manage media budgets, audience targeting, bidding, creatives, landing pages and campaign tracking.
• Monitor key metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates.
• Conduct audience segmentation, remarketing and A/B testing across creatives, audiences and landing pages.
• Analyse campaign and funnel data to improve lead quality and conversion rates, working closely with sales/business teams.
• Work with creative/content teams to develop and test high-performing ad creatives and messaging.
• Manage and monitor GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Prepare performance reports with actionable insights and identify opportunities to scale campaigns and improve ROI.
• Stay updated on digital advertising trends, platforms and emerging acquisition channels.

Key Skills & Experience

• 3-4 years of hands-on experience in Performance Marketing / Paid Media / Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Strong analytical skills and proficiency in Excel / Google Sheets.
• Good understanding of digital marketing funnels, lead generation and conversion optimisation.
• Experience with GA4, GTM, Meta Pixel and campaign tracking.
• ROI Driven strategies
• Strong communication, stakeholder management and execution skills.
• Ability to independently manage multiple campaigns in a fast-paced, target-oriented environment.
• Experience in Real Estate, PropTech, BFSI, E-commerce or other lead-generation businesses will be an advantage.

Ideal Candidate

• A hands-on, data-driven and growth-oriented marketer who takes ownership of campaign performance and understands the link between marketing spend, lead quality, conversions and revenue.