Performance Marketing Falcon

Position2, Inc.; Bengaluru; On-site; INR 180,000 - 240,000; Full time

Benefits offered by this job

Mentorship

Competitive stipend

Career growth

Potential full-time

Job summary

Position 2 seeks a highly motivated Digital Marketing Trainee to join our team, specializing in SEM. This role offers hands-on training in PPC campaigns, keyword research, and performance analysis within a fast-paced environment.

You will collaborate with content teams to craft ads and landing pages, monitor CPC/CTR/ROI, and contribute to strategies that boost conversions and campaign effectiveness. Training pathway leads to potential full-time opportunities.

Qualifications

• Bachelor’s degree in Engineering, Marketing, or post-graduation in Marketing.
• Strong understanding of digital marketing concepts, especially SEM and PPC.
• Familiarity with Google Ads and Google Analytics is a plus.
• Excellent analytical skills and proficiency in Excel or similar data tools.
• Strong written and verbal communication and attention to detail.
• Ability to work independently and in a fast-paced team.
• Willingness to quickly learn new tools and technologies.

Responsibilities

• Create, manage, and optimize PPC campaigns on Google Ads, Bing Ads, and other search platforms.
• Perform thorough keyword research and identify campaign opportunities.
• Monitor campaign metrics such as CPC, CTR, conversions, and ROI.
• Develop strategies to improve campaign effectiveness and achieve business goals.
• Collaborate with content team to craft ad copy and landing pages.
• Assist in budget management and bid adjustments.
• Keep up with SEM trends and algorithm updates.
• Generate reports with insights and recommendations.

Skills

SEM

PPC

Google Analytics

Excel

Data analysis

Education

Bachelor's degree in Engineering or Marketing

Tools

Google Ads

Google Analytics

Job description

Position 2 seeks a highly motivated Digital Marketing Trainee to join our team, specializing in Search Engine Marketing (SEM). This is an exceptional opportunity for individuals passionate about kickstarting a career in digital marketing and excelling in a fast-paced environment.

Responsibilities

• Actively contribute to creating, managing, and optimizing PPC campaigns on Google Ads, Bing Ads, and other search platforms
• Conduct thorough keyword research and analysis to identify and capitalize on campaign opportunities
• Vigilantly monitor and analyze campaign performance metrics such as CPC, CTR, conversion rates, and ROI
• Play a pivotal role in developing and executing strategies to elevate campaign effectiveness and exceed business objectives
• Collaborate extensively with the content team to craft compelling ad copy and landing pages that drive unparalleled conversions
• Assist in astute budget management and bid adjustments to maximize campaign performance
• Stay at the forefront of the latest SEM trends, best practices, and algorithm updates
• Generate comprehensive reports on campaign performance, providing actionable insights and recommendations

Requirements

• Bachelor’s degree in Engineering, Marketing, or post-graduation in Marketing
• Robust understanding of digital marketing concepts, particularly SEM and PPC
• Familiarity with Google Ads and Google Analytics is a significant advantage
• Exceptional analytical skills and proficiency in Excel or other data analysis tools
• Outstanding written and verbal communication skills
• Meticulous attention to detail with strong organizational and time-management abilities
• Ability to thrive independently and contribute seamlessly in a team within a high‑paced environment
• Eagerness to swiftly adapt and master new tools and technologies

Preferred Skills

• Prior experience or an internship in digital marketing is a distinctive advantage
• Certification in Google Ads is a significant asset
• Profound knowledge of SEO principles and their correlation to SEM
• Experience in executing A/B testing and driving conversion rate optimization (CRO)

What We Offer

• Immersive hands‑on training and mentorship from seasoned digital marketing professionals
• Lucrative prospects for career growth and advancement within the company
• Engaging, collaborative, and dynamic work environment
• Opportunities to engage with cutting‑edge business models in the US
• Exposure to diverse facets of digital marketing beyond SEM and SEO
• Competitive stipend/salary and potential for full‑time employment following successful completion of the trainee program