Performance Marketing Executive - B2B

Marconix inc; Bengaluru; On-site; INR 270,000 - 330,000; Full time

Benefits offered by this job

Health insurance

Flexible schedule

Paid sick time

Job summary

Marconix Sales Solutions in Bengaluru, Karnataka, is seeking a B2B Digital & Performance Marketing Executive to drive ABM campaigns targeting CXOs and enterprise decision-makers. The role emphasizes high-value lead funnels, pipeline impact, and metric-driven optimization.

You will manage LinkedIn ads, Google Ads, GA4, and collaborate with sales on ABM efforts, while crafting compelling B2B content and tracking lifecycles in CRM to improve ROI.

Qualifications

• 1–2 years of proven experience in B2B Performance Marketing / Lead Generation (Agency or B2B Services/SaaS background strongly preferred).
• Advanced hands-on experience with LinkedIn Campaign Manager, Google Ads, and GA4.
• Strong grasp of long B2B sales cycles, high-ticket deal structures, and CXO buyer psychology.
• Skill in writing professional, value-driven ad copy for C-level stakeholders.
• Proficiency with MQL/SQL/CPL/CPQL, Pipeline Value, and ROAS.

Responsibilities

• Design, build, and optimize high-converting B2B performance campaigns tailored to CXOs, Founders, and Senior Executives.
• Own end-to-end management of LinkedIn Campaign Manager (Lead Gen Forms, Sponsored Content, InMail/Message Ads, Matched Audiences, Company Targeting).
• Run Google Search PPC and Remarketing campaigns for high-intent B2B terms and decision-maker queries.
• Collaborate with sales to execute ABM campaigns for top-tier enterprise accounts.
• Optimize campaigns for MQLs/SQLs and ensure seamless lead flow with low CPQL.
• Create high-converting content and creatives with designers and writers (case studies, whitepapers, industry reports).
• Track lead lifecycles and attribution through CRM tools to monitor conversions.
• Monitor ROI metrics and present insights on pipeline contribution and ad spend efficiency.

Skills

Copywriting

Data-Driven

B2B Mindset

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related

Tools

LinkedIn Campaign Manager

Google Ads

GA4

Job description

• Job Title: B2B Digital & Performance Marketing Executive
• Company: Marconix Sales Solutions (https://marconix.in/)
• Location: HSR Layout, Bengaluru, Karnataka (Work from Office)
• Job Type: Full-time, Permanent
• Salary: Up to ₹3,00,000 per year

About Marconix Sales Solutions

At Marconix Sales Solutions, we deliver B2B sales enablement, strategic direct sales solutions, and high-impact growth frameworks for enterprise clients. We are seeking an analytical, strategic, and metric-driven B2B Digital & Performance Marketing Executive to run targeted acquisition campaigns aimed directly at CXOs, VPs, and Enterprise Decision-Makers.If you understand B2B buyer journeys, Account-Based Marketing (ABM), high-value lead funnels, and C-suite targeting, this role offers direct strategic impact and clear career progression.

Key Responsibilities

• C-Suite Campaign Management: Design, build, and optimize high-converting B2B performance campaigns specifically tailored to target CXOs, Founders, and Senior Executives.
• LinkedIn Ads Mastery: Own end-to-end management of LinkedIn Campaign Manager (Lead Gen Forms, Sponsored Content, InMail/Message Ads, Matched Audiences, and Company Targeting).
• Intent-Based Search Ads: Run Google Search (PPC) and Remarketing campaigns targeted at high-intent B2B search terms and decision-maker queries.
• Account-Based Marketing (ABM): Partner with the sales leadership team to execute hyper-targeted ABM campaigns for top-tier enterprise target accounts.
• Lead Quality & Pipeline Focus: Optimize campaigns for Qualified Leads (MQLs/SQLs) rather than volume, ensuring seamless lead flow and low Cost Per Qualified Lead (CPQL).
• B2B Content & Creative Strategy: Work with designers and writers to develop high-converting C-suite ad creatives, landing pages, and lead magnets (case studies, whitepapers, industry reports).
• CRM & Funnel Tracking: Track lead lifecycles, attributes, and attribution models through CRM tools (HubSpot/Zoho/Salesforce) to monitor lead-to-opportunity conversions.
• Performance Reporting: Monitor daily, weekly, and monthly ROI metrics, presenting clear insights on pipeline contribution and ad spend efficiency.

Required Skills & Qualifications

• Experience: 1 to 2 years of proven experience in B2B Performance Marketing / Lead Generation (Agency or B2B Services/SaaS background strongly preferred).
• Platform Expertise: Advanced hands-on experience with LinkedIn Campaign Manager, Google Ads, and Google Analytics (GA4).
• B2B Mindset: Strong grasp of long B2B sales cycles, high-ticket deal structures, and CXO buyer psychology.
• Copywriting: Skill in writing professional, value-driven ad copy that resonates with C-level stakeholders.
• Data-Driven: Proficiency with C-suite metrics—MQL, SQL, CPL, CPQL, Pipeline Value, and ROAS.
• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.

Pay: Up to ₹300,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time

Ability to commute/relocate:

• HSR Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• The budget for this role is strictly fixed. Are you comfortable with offered salary range?

Experience:

• B2B Performance Marketing: 2 years (Required)
• LinkedIn Ads: 2 years (Required)
• B2B Lead Generation: 2 years (Required)
• Account-Based Marketing (ABM): 1 year (Required)
• C-Suite Marketing: 1 year (Preferred)

Language:

• Hindi (Preferred)

Work Location: In person