Performance Marketing Executive

Merlin Marketing | MarTech Agency; Maharashtra; On-site; INR 400,000 - 700,000; Full time

Job summary

Merlin Marketing is seeking a Performance Marketing Executive to lead PPC and paid social campaigns, define strategies, and report results daily. This role offers growth in a fast-paced MarTech environment and requires proactive, well-organized professionals with strong communication skills.

The ideal candidate has a passion for PPC, at least 2 years of Google/Meta/LinkedIn Ads experience, and a proven ability to analyze data to drive campaigns and bookings.

Qualifications

• Minimum 2 years experience with Google Ads, Meta Ads and LinkedIn Ads.
• Experience in data analysis and reporting.
• Creative and experimentation mindset.
• Strong communication skills.

Responsibilities

• Drive efficient traffic and bookings by managing spend and campaigns across key digital channels (display, PPC, affiliates).
• Produce daily KPI reports and share insights with stakeholders.
• Create engaging ad copy to boost campaign conversions.
• Keep pace with PPC industry trends and developments.
• Monitor analytics dashboards and reports to identify key growth opportunities.
• Evaluate search results and performance across major search channels.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Data analysis

Job description

Performance Marketing Executive Job Description

An exciting opportunity has arisen in our marketing team for a Performance Marketing Executive. In this role, you will be responsible for helping define the strategy, managing PPC and paid social campaigns daily, and reporting to internal stakeholders.

The role will suit someone who is looking for an exciting growth opportunity in a fast-paced environment and is looking to make an immediate impact. We are looking for someone with good initial knowledge and a passion for PPC, along with being a proactive and highly organized individual with excellent communication skills.

Responsibilities of the Performance Marketing Executive

• 1. To drive efficient traffic and booking growth by executing spend and campaigns across key digital performance channels, including display, PPC & affiliates
• 2. Produce daily reporting of KPIs to identify issues and opportunities for growth. Communicate KPIs with key stakeholders.
• 3. Create engaging and relevant ad copy to boost campaign conversion.
• 4. Keep pace with search engine and PPC industry trends and developments.
• 5. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance under company goals.
• 6. Monitor and evaluate search results and search performance across the major search channels.

Performance Marketing Executive Requirements

• 1. Google Ads/Meta Ads/LinkedIn Ads experience of at least 2 years, either client-side or agency-side.
• 2. Experience in data analysis and reporting.
• 3. Creative and experimentation mindset.
• 5. Ability to communicate with a variety of people.