Performance Marketing Executive

Your Fav HR; Indore District; On-site; INR 500,000 - 600,000; Full time

Job summary

Your Fav HR in Indore is seeking a hands-on performance marketing specialist with 2-4 years experience to own end-to-end Google Ads and Meta Ads campaigns, from strategy to execution. You'll build account plans, manage budgets, and report monthly results.

You will work directly with the founder, drive rapid testing, AI-assisted optimization, and maintain internal benchmarks and processes to accelerate client outcomes.

Qualifications

• 2-4 years of hands-on paid campaigns experience.
• Strong command of Google Ads and Meta Ads for end-to-end campaigns.
• Ability to quantify impact with metrics like CAC, ROAS, CPL.
• Troubleshoot tracking/attribution issues independently.
• Daily use of AI tools to speed up work and generate insights.
• Able to explain performance clearly without jargon.

Responsibilities

• Own end-to-end Google Ads campaigns (Search, Performance Max, YouTube).
• Own end-to-end Meta Ads campaigns (Advantage+, conversion, lead gen).
• Plan and pace budgets across client accounts.
• Conduct creative testing at volume (hooks, angles, formats).
• Set up and verify tracking (GA4, Pixel, Conversions API, GTM).
• Provide funnel feedback and diagnose issues beyond flagging them.
• Prepare monthly client performance reports and forward plans.
• Build and improve internal benchmarks and processes.

Skills

Google Ads

Meta Ads

Budget management

Creative testing

GA4 tracking

GTM setup

Conversions API

Funnel analytics

Client reporting

AI tools usage

Tools

GA4

Meta Pixel

Conversions API

Google Tag Manager

Job description

Location: Indore (on-site, hybrid flexibility) Experience: 2-4 years, hands-on execution (not supervisory) Compensation: 5 - 6 LPA (based on skills and interview)

About the role:

This is the primary performance marketing role, covering the full cycle: strategy, planning, and execution - not just one piece of it. You'll be in the room when the account plan is decided, and you'll build it out in Ads Manager the same week.

You'll work directly with the founder, who is still hands-on with accounts and campaign strategy day to day.

What You'll Own:

• Google Ads - Search, Performance Max, YouTube (end to end)
• Meta Ads - Advantage+, conversion, lead gen campaigns (end to end)
• Budgets - Planning and daily pacing across multiple client accounts
• Creative testing - Hooks, angles, formats, audiences, at volume
• Tracking - GA4, Meta Pixel, Conversions API, GTM, offline conversion imports
• Funnel feedback - Diagnosing why something broke, not just flagging that it did
• Client reporting - Monthly performance reviews and forward plans
• Systems - Building and improving internal benchmarks and processes

What You Need:

• 2-4 years running paid campaigns hands-on
• Strong, working command of both Google Ads and Meta Ads (not one strong, one basic)
• Ability to speak to real numbers: monthly spend managed, CAC, ROAS, CPL, and how you improved them
• Comfort troubleshooting tracking and attribution issues independently
• Practical, daily use of AI tools to speed up work and extract insights (not just casual use)
• Strong execution instinct - this role is planning and doing, not planning only
• Ability to explain performance clearly, without jargon

On AI Usage:

We expect working, daily use of AI - not occasional use. Specifically:

• Automating repetitive work to free up time for analysis
• Using your own judgment first, then using AI to scale variants for testing
• Building full-funnel reports (not just platform-level metrics)
• Knowing where automation (Advantage+, PMax) helps vs. where it quietly wastes budget

Bonus:

If you've built a repeatable prompt workflow or automation that saves real time, mention it in your application.

This role is not a fit if:

• You need to be remote - this is on-site in Indore
• You're used to slower-paced, single-platform, single-account roles
• You need daily direction after onboarding
• You're only comfortable executing, not questioning decisions (or vice versa - only pushing back without listening)
• Real client accounts and budgets from day one
• Direct access to the founder - ideas get tested quickly
• Flexible culture, output-focused (not attendance-focused)
• Regular, real performance reviews (not informal check-ins)
• Growth path toward leading the performance function as the team scales

Company Values:

Built on Truth: No hidden agendas or sugarcoating, with team or clients.

Own It Like a Founder: You flag and fix gaps without being chased.

Speed Is the Priority: Fast and sharp over slow and "perfect."

We Win When You Win: Client outcomes are treated like your own.

Never Ordinary: High bar on everything that goes out.