Performance Marketing Executive

SOLARA Home; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

SOLARA Home is seeking a hands-on Performance Marketing Executive to drive quick-commerce ads on Blinkit, Zepto and Swiggy Instamart. You will own campaign setup, optimization and reporting with in-house consumer-brand experience.

You will manage budgets, analyze ROAS and coordinate with sales and operations to align with stock, pricing and promotions. Strong Excel/Sheets skills and a bias for data-driven growth are essential.

Qualifications

• 2–3 years of hands-on performance marketing experience, including mandatory in-house experience at a consumer brand.
• Direct experience running ads on at least one quick-commerce platform: Blinkit, Zepto or Swiggy Instamart.
• Owns campaign setup, optimisation and reporting—not solely agency coordination.
• Understanding how advertising costs, product margins, discounts and availability affect profitable growth.
• Strong Excel or Google Sheets skills and ability analysing campaign data.
• Attention to detail, ownership of daily execution and the ability to explain performance clearly.
• Campaign examples demonstrating the budgets handled, actions taken and results achieved.

Responsibilities

• Set up, run and optimise quick-commerce ad campaigns across relevant platforms.
• Manage keyword selection, bids, product targeting and daily budgets using the options available on each platform.
• Track ad spend, attributed sales, ROAS, cost per click, click-through rate and conversion rate.
• Analyse product-level performance to identify which products to scale, improve or pause.
• Coordinate with the sales and operations teams to align advertising with stock availability, pricing and promotions.
• Support product launches and seasonal campaigns with clear budgets and performance goals.
• Work with the design and content teams to improve advertising creatives and product listings.
• Prepare weekly reports highlighting results, learnings and recommended actions.

Skills

Performance marketing

In-house experience

Campaign management

Data analysis

Budget management

Reporting

Tools

Excel/Google Sheets

Job description

Performance Marketing Executive – Quick Commerce Ads

Company:

SOLARA Home

Experience:

2–3 years

About SOLARA Home

At Solara Home, we design and craft premium, modern kitchen appliances—including air fryers, high-performance blenders, instant kettles, and different types of cooking utensils that bring joy, speed, and health to everyday cooking. We pride ourselves on precision, sleek aesthetics, and uncompromising safety standards.

About the role

We’re looking for a hands‑on Performance Marketing Executive to help grow SOLARA Home through advertising on quick-commerce platforms such as Blinkit, Zepto and Swiggy Instamart.

You should have 2–3 years of relevant experience, including working in‑house at a consumer brand, where you personally ran and optimised paid campaigns. This role requires direct campaign execution, budget management and performance analysis.

Key responsibilities

• Set up, run and optimise quick-commerce advertising campaigns across relevant platforms.
• Manage keyword selection, bids, product targeting and daily budgets using the options available on each platform.
• Track ad spend, attributed sales, return on ad spend (ROAS), cost per click, click-through rate and conversion rate.
• Analyse product-level performance to identify which products to scale, improve or pause.
• Coordinate with the sales and operations teams to align advertising with stock availability, pricing and promotions.
• Support product launches and seasonal campaigns with clear budgets and performance goals.
• Work with the design and content teams to improve advertising creatives and product listings.
• Prepare weekly reports highlighting results, learnings and recommended actions.

What we’re looking for

• 2–3 years of hands‑on performance marketing experience, including mandatory in‑house experience at a consumer brand.
• Direct experience running ads on at least one quick‑commerce platform: Blinkit, Zepto or Swiggy Instamart.
• Personal responsibility for campaign setup, optimisation and reporting—not solely agency coordination.
• A clear understanding of how advertising costs, product margins, discounts and availability affect profitable growth.
• Strong Excel or Google Sheets skills and confidence analysing campaign data.
• Attention to detail, ownership of daily execution and the ability to explain performance clearly.
• Campaign examples demonstrating the budgets handled, actions taken and results achieved. Anonymised examples are welcome.

Good to have

• Experience with home and kitchen, cookware, appliances, drinkware or related consumer categories.
• Experience with Amazon or Flipkart advertising.

What success looks like

Consistent campaign execution, disciplined spending, improved advertising efficiency and measurable sales growth, supported by clear reporting and practical recommendations.