Performance Marketing Executive

Flora Fountain; Ahmedabad District; On-site; INR 500,000 - 900,000; Full time

Job summary

Flora Fountain, a leading digital marketing agency in Gujarat, seeks an ambitious performance marketer to own live campaigns on Google Ads and Meta Ads.

You will manage real client budgets, run structured tests, analyze CPL/ROAS, and present insights to help scale results across international markets. Excellent communication with clients and teams is essential.

Qualifications

• Hands-on experience running live ad campaigns.
• Experience managing real client budgets on Google Ads and Meta Ads.
• Ability to read performance data and make optimisation decisions.
• Knowledge of ad copywriting and creative direction.
• Curiosity about platform updates and industry trends.
• Strong communication skills with clients and teams.

Responsibilities

• Own live campaigns end to end on Google Ads and Meta Ads.
• Manage client budgets across multiple accounts and industries.
• Analyse performance metrics and translate into actionable next steps.
• Run A/B tests on audiences, creatives, and ad copy.
• Collaborate with design/content teams on ad creatives and copy.
• Prepare campaign reports explaining outcomes and next steps.
• Track platform updates and adjust strategy accordingly.
• Set up and maintain conversion tracking (pixels, GA4, tags).
• Participate in client strategy conversations to shape bigger plans.

Skills

Google Ads

Meta Ads

A/B testing

Data analysis

Campaign management

Ad copywriting

Client communication

Budget management

Tools

GA4

Google Tag Manager

LinkedIn Ads

Job description

Do numbers excite you more than vanity metrics? Can you tell the difference between a campaign that looks good and one that actually performs? If you've spent the last 1.5 to 3 years living inside Google Ads and Meta Ads Manager, we want to talk to you. Flora Fountain is one of Gujarat's leading digital marketing agencies, and we're growing our performance marketing team, including our expansion into international markets. Join us if you're ready to manage real budgets, real clients, and real results.

What You’ll Do

• Own live campaigns end to end on Google Ads and Meta Ads, from setup and audience targeting to bidding, budget allocation, and daily optimisation
• Manage real client budgets across multiple accounts and industries, and make independent calls on what to scale, pause, or test, not just execute someone else's plan
• Dig into performance data daily, including CPL, ROAS, CTR, and conversion rates, and turn those numbers into clear next steps rather than just reports
• Run structured A/B tests on audiences, creatives, and ad copy to keep improving performance, and document what works so it can be reused across accounts
• Brief and work closely with the design and content team on ad creatives and copy, reviewing drafts with a performance lens so they actually stop the scroll and convert
• Prepare and present campaign reports to clients or leadership that explain not just what happened, but why, and what's being done about it
• Keep track of platform updates and industry shifts as they happen, like Google and Meta algorithm changes, new ad formats, or privacy changes, and adjust strategy before performance takes a hit
• Set up and maintain conversion tracking, including pixels, GA4, and tags, so every decision is backed by accurate data
• Take part in client strategy conversations and bring platform-level insight that helps shape the bigger account plan, not just individual campaigns

What We’re Looking For

• 1.5 to 3 years of hands‑on experience running live ad campaigns, not just supporting or reporting on someone else’s
• Practical experience managing real ad budgets on both Google Ads and Meta Ads
• Comfortable reading performance data and making optimisation decisions on your own
• Working knowledge of ad copywriting and creative direction. You don’t need to design yourself, but you should know what makes an ad work
• Genuinely curious about platform updates and industry trends, and what’s actually working right now
• Strong communication skills, since you’ll be working directly with clients and internal teams

Good to Have

• Google Ads or Meta Blueprint certification
• Exposure to GA4, Google Tag Manager, or LinkedIn Ads
• Experience with international or higher budget accounts

Experience: 1.5 to 3 years