Performance Marketing Executive

Xapads Media; Dadri; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Xapads Media in Noida, India, is seeking a Performance Marketing Executive to drive paid customer acquisition and pipeline growth. You will plan, launch, and optimize hands-on campaigns across Google Ads and LinkedIn Ads, while establishing full-funnel tracking and rigorous testing to improve conversions.

You will work closely with cross-functional teams (sales, content, design, web) to ensure high-quality leads and efficient spend, contributing to global campaigns and expanding market presence.

Qualifications

• Minimum 2+ years of direct, hands-on experience in B2B performance marketing or demand generation.
• Background in AdTech, digital media agencies, or B2B tech ecosystems with enterprise buying cycles.
• Experience building and managing campaigns in Google Ads and LinkedIn Ads.
• Knowledge of GA4 and GTM for event tracking and attribution.

Responsibilities

• Plan, build, and optimize paid acquisition campaigns on Google Ads and LinkedIn Ads.
• Configure conversion tagging, events, pixels, and UTMs using GA4 and GTM.
• Monitor spend, pacing, and bidding to reduce CPA/CPL and waste.
• Run A/B tests across ad formats, headlines, and landing pages.
• Collaborate with sales, content, and design to align messaging with target accounts.
• Analyze pipeline impact from campaigns and improve lead quality.

Skills

Performance marketing

B2B AdTech

Google Ads

LinkedIn Ads

GA4 Tracking

GTM

Data-driven

Tools

GA4

GTM

Looker Studio

Power BI

Job description

• City Noida
• Country India

Job Description

About Xapads Media

Xapads Media is a global digital advertising platform enabling brands, agencies, and publishers to achieve measurable growth through data-driven technology. Operating across key international markets, Xapads delivers advanced audience targeting, transparent programmatic buying, and high-performance user acquisition solutions. Driven by continuous innovation and industry expertise, we build scalable ad tech solutions that connect advertisers with global supply ecosystems. We foster a collaborative, fast-paced culture where execution, ownership, and measurable impact drive every initiative.

About the Segment

The Growth & Demand Generation segment drives global brand positioning, qualified lead acquisition, and pipeline expansion for Xapads. Leveraging advanced ad tech insights, targeted B2B distribution, and omnichannel performance channels, this team ensures Xapads’ proprietary solutions—including Xaprio, Pulse, and Helix—reach high-value advertisers, agencies, and publisher partners worldwide.

The Role

The Performance Marketing Executive drives paid customer acquisition and pipeline growth for Xapads. You will plan, launch, manage, and optimize hands-on paid media campaigns across Google Ads and LinkedIn Ads to attract and engage high-value B2B decision-makers. Working closely with sales, content, design, and web teams, you will establish full-funnel tracking, rigorously test campaign variables, and monitor lead quality against business outcomes. Success in this role means eliminating wasted ad spend, maintaining efficient CPC and CPL metrics, and consistently delivering pipeline growth.

What You'll Own

• CampaignStrategy & Execution: Own the complete setup, pacing, targeting, and management of paid acquisition campaigns on Google Ads and LinkedInAds.
  
• TechnicalMeasurement & Tracking: Own web analytics and event setup across Google Analytics 4 (GA4) and Google Tag Manager (GTM) to ensure precise conversion attribution.
  
• Funnel& CRO Optimization: Own A/B testing frameworks across adcreatives, copy, targeting, and landing pages to continuously increase conversion rates.
  
• LeadQuality & Sales Alignment: Own feedback loops with the sales team to ensure paid campaigns generate high-quality pipeline opportunities rather than top-of-funnel volume.
  

What You'll Do

• PaidCampaign Management: Plan, build, and optimize B2B search, display, and sponsored content campaigns across Google Ads and LinkedIn Ads.
  
• TechnicalTracking Setup: Configure and maintain conversion tags, eventtriggers, pixels, and UTM parameters using GA4 and GTM without relying on external agency support.
  
• Budget& Bid Optimization: Monitor daily spend, pacing, and keyword/audience bidding strategies to lower acquisition costs and remove budget waste.
  
• A/BTesting & Experimentation: Run structured experiments across adformats, headlines, calls-to-action, landing page layouts, and audience segments.
  
• PipelineAnalysis: Evaluate campaign performance beyond platform-reported clicks and impressions, tracking conversions through to sales-qualified leads and opportunity pipeline.
  
• Cross-FunctionalCollaboration: Partner with sales, content, and design teams to align ad messaging with strategic target accounts, industry verticals, and new market launches.
  

What We're Looking For

• Hands-onPerformance Experience: Minimum 2+ years of direct, hands-on experience planning, running, and optimizing B2B performance marketing or demand generation campaigns.
  
• B2B& AdTech Context: Proven background within AdTech, digital media agencies, or B2B tech ecosystems, with an understanding of programmatic nuances and enterprise buying cycles.
  
• PlatformMastery: Hands-on experience building and managing targeted campaigns within Google Ads and LinkedIn Ads.
  
• Analytics& Tagging Infrastructure: Working knowledge of technical setup in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including custom event and conversion tracking.
  
• Data-DrivenFocus: Demonstrated focus on downstream lead quality, cost-per-lead(CPL) efficiency, and sales pipeline contribution over vanity metrics.
  
• Location& Availability: Based in or willing to relocate to Noida, with the ability to join within a 30‑day notice period.
  

Good to Have

• ReportingTools: Experience building custom performance dashboards using Looker Studio, Power BI, or advanced spreadsheets.
  
• InternationalCampaign Management: Hands-on experience adapting acquisition strategies and launching campaigns across international markets.
  
• CRO& Automation: Familiarity with landing page optimization tools, A/B testing platforms, and marketing automation or CRM integrations.
  

What Success Looks Like

• QualifiedPipeline Growth: Consistently deliver sales-qualified leads and measurable pipeline opportunities in key target markets.
  
• Attribution& Data Integrity: Maintain complete, reliable event and conversion tracking across all active paid media channels.
  
• Efficiency& ROI: Continuously optimize spend, lowering overall acquisition costs while maximizing lead quality and conversion rates.