Performance Marketing Executive

Keka Technologies Private Limited; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Nubra is seeking a hands-on Performance Marketing Executive to own the day-to-day execution and optimisation of Google Ads and Meta Ads campaigns. You will work with the Marketing Manager to ensure campaigns run efficiently, budgets are optimised, and new experiments are launched quickly.

Key responsibilities include campaign execution, budget monitoring, performance analysis, asset QA, and building dashboards for measurement with theGrowth Analyst.

Qualifications

• Hands-on experience managing Google Ads and/or Meta Ads campaigns.
• Strong reporting and optimisation skills with data interpretation.
• Excellent proficiency with Excel or Google Sheets.

Responsibilities

• Own day-to-day execution of Google Ads and Meta Ads campaigns.
• Monitor budgets, pacing, bid strategy, and health of campaigns.
• Analyse performance daily to improve CPA, CTR, ROAS, conversions.
• Coordinate with the creative agency for assets and QA campaigns.
• Maintain dashboards and share insights with Growth Analyst.
• Identify anomalies in spend, conversions, CPA, or tracking.

Skills

Google Ads

Meta Ads

Analytics

Excel / Sheets

Campaign management

Data-driven optimization

Tools

GA4

Firebase

AppsFlyer

Looker Studio

Job description

Job Title: Performance Marketing Executive

Experience: 1-3 years

Function: Marketing & Growth

Reports to: Marketing Manager

About Nubra

Nubra is a SEBI-registered trading platform built for active traders and investors. We are a fast-growing, data-driven company focused on building best-in-class customer acquisition through digital marketing. Our team manages significant paid acquisition budgets across Google and Meta, and we're looking for a hands-on marketer who wants to build expertise while making a meaningful impact.

Role Overview

We're looking for a Performance Marketing Executive to own the day-to-day execution and optimisation of our Google Ads and Meta Ads campaigns. You'll work closely with the Marketing Manager to ensure campaigns run efficiently, budgets are optimised, reporting is accurate, and new experiments are launched quickly.

Key Responsibilities

• Own the day-to-day execution of Google Ads (UAC/App Campaigns) and Meta Ads campaigns.
• Monitor campaign budgets, pacing, bid strategy, and overall campaign health across channels.
• Analyse campaign performance daily and identify optimisation opportunities to improve CPA, CTR, ROAS, and conversion rates.
• Launch, QA, and traffic creatives into live campaigns while coordinating with the creative agency on asset requirements.
• Maintain accurate campaign dashboards and reporting while sharing insights with the Growth Analyst for cohort and performance tracking.
• Quickly identify and escalat anomalies in spend, conversion rates, CPA, or tracking.

Success Metrics

Within the first 6 months, success in this role will be measured by:

• Consistent and error-free campaign execution.
• Accurate daily reporting and campaign hygiene.
• Timely identification of performance issues and optimisation opportunities.
• Continuous improvements in campaign efficiency through data-driven optimisation.

Must-Have Skills

• 1 to 3 years of hands-on experience managing Google Ads and/or Meta Ads campaigns.
• Strong understanding of campaign execution, reporting, and optimisation.
• Excellent analytical skills with the ability to interpret performance data.
• Comfortable working extensively with Excel or Google Sheets.
• Highly detail-oriented with strong organisational skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Nice to Have

• Experience in gaming, fintech, BFSI, investing, or trading platforms.
• Experience with app marketing or mobile acquisition campaigns.
• Familiarity with GA4, Firebase, AppsFlyer, or Looker Studio.
• Exposure to fintech, investing, or trading products.
• Basic understanding of attribution, conversion tracking, and experimentation.