Performance Marketing Executive

Ditto Insurance; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Ditto Insurance in Bangalore, Karnataka, is seeking a performance marketing executive to scale lead generation and ROI across search and social channels.

You will collaborate with content and creative teams to craft compelling ads and optimize campaigns against KPIs, while staying current with industry trends. This in-office role offers growth in a dynamic fintech-insurance environment.

Qualifications

• 1–4 years of experience in performance marketing.
• Hands-on experience with SEM, social media, display advertising, and email marketing.
• Familiarity with data analysis and campaign optimization using Google Analytics.
• Demonstrated ability to develop and implement performance marketing strategies that drive leads and ROI.
• Excellent communication and presentation skills.
• Ability to work independently and in a team.

Responsibilities

• Develop, implement, and manage SEM, social, display, and retargeting campaigns.
• Optimise campaigns to generate high-quality leads at a lower CPL.
• Run A/B tests to improve ad performance and conversions.
• Forecast budgets and pacing for efficient spend.
• Map leads to campaign end conversions across platforms.
• Analyse campaigns, keywords, ad copies, locations for insights.
• Stay updated on trends and best practices in paid ads.
• Maintain knowledge of Google Ads, Meta Ads, and Bing Ads.
• Explore new channels with higher ROI opportunities.
• Work with content and creative teams to craft ad copy and visuals.

Skills

Performance marketing

SEM

Google Analytics

Campaign optimization

Data analysis

Google Ads

Meta Ads

Bing Ads

Communication

Team collaboration

Education

Digital marketing course

Tools

Google Ads

Meta Ads

Bing Ads

Google Analytics

Job description

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 700,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 14000+ reviews on Google.

Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India’s largest stock-broker Zerodha.

Oh, did we mention - We won LinkedIn’s Top Startup award for two consecutive years - 2022 & 2023.

What do we do at Ditto?

At Ditto, we're not just changing the game; we're creating a whole new playbook for insurance marketing in India.

And in a bid to do that, Ditto has steered clear from the traditional ways of marketing insurance. We have grown through a heavy focus on educational content, seamless influencer & brand integrations, and word-of-mouth marketing.

Now, we’re looking to build a strong performance marketing division.

The objective of this division would be to bring high-quality leads for Ditto & maximise ROI, aligned with our services (hotline & chat support) & business divisions (health insurance & term insurance).

We’re looking to extensively scale performance marketing with an adept, experienced performance marketing executive.

Role and Responsibilities

Campaign Building:

• Develop, implement, and manage search, social media, display, and retargeting campaigns across all paid marketing channels.
• Continuously monitor and optimise campaigns to achieve high-quality leads at a lower CPL.
• Conduct A/B testing to improve ad performance and conversion rates.
• Manage campaign budgets, forecasting, and pacing to ensure efficient spend and performance.
• Should be able to understand our digital ecosystem and map the leads from respective campaigns' end-level conversions.
• Conduct detailed analysis on campaigns, keywords, Ad copies, locations and come up with powerful insights.
• Stay updated with the latest trends and best practices in performance marketing and digital advertising.
• Maintain expert knowledge of key digital marketing platforms, including Google Ads, Meta Ads & Bing Ads.
• Explore and evaluate new performance marketing channels where there are better opportunities for high-quality leads.

Content and Creative:

• Work closely with the content & creative team to develop compelling ad copy, images or videos that align with campaign objectives.

Requirements :

We’re looking for a motivated individual who is passionate about digital marketing and eager to learn and grow within a dynamic team. While experience is welcome, we value curiosity, adaptability, and a commitment to continuous improvement over prior expertise.

• 1-4 years of experience in performance marketing (Search Engine Marketing/SEM, Paid Marketing, or related digital marketing functions).
• Hands on experience with digital marketing channels, including SEM, social media advertising, display advertising, and email marketing.
• Familiarity with data analysis and campaign optimization using tools such as Google Analytics.
• Demonstrated ability or strong interest in developing and implementing performance marketing strategies that drive lead generation, increase conversions, and maximise ROI.
• Excellent communication and presentation skills.
• Ability to work both independently and as part of a collaborative team.

Preferred Qualifications

• Experience with Google Ads, Meta Ads, and/or Bing Ads
• A proactive learning attitude and willingness to acquire new skills in a fast-paced environment.
• Completion of a recognized digital marketing course or formal training from an accredited institution or online platform (e.g., Google Digital Garage, HubSpot Academy, Coursera, Udemy, or similar).
• Relevant digital marketing certifications (such as Google Ads, Meta Blueprint, or comparable credentials) are highly desirable.

Why We Value Learning Attitude

At Ditto Insurance, we believe that the most successful marketers are those who are curious, open to feedback, and committed to ongoing professional development. While technical skills and prior experience are beneficial, we place a high premium on your willingness to learn, adapt, and grow with us. If you have a strong foundation from formal training and are excited to apply your knowledge in real-world scenarios, we encourage you to apply.

• Compensation as per Industry standard

Our Interview Process :

We would like to help you minimise your time and effort. There are 4 rounds & we will be working towards completing all the rounds within a maximum of 1 week time.

The schedule is as follows:

• Introductory call with HR
• Task or Assignment
• Task Presentation round
• Final Round

This is an in-office role. Our address is : Fortuna-1, No 680, 15th Cross, J.P Nagar 2nd phase, J P Nagar, Bangalore, Bangalore South - 560078, Karnataka, India.