Brand Marketing Executive

Ditto Insurance; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Opportunity for high ownership

Exposure to brand strategy

Compensation as per industry standards

Job summary

A dynamic insurance tech startup is seeking a Brand Marketing Executive to collaborate closely with the Head of Brand to shape and execute brand strategy. This role involves brand audits, positioning, and management of communications across various initiatives. Candidates should have 2-5 years of experience in brand marketing and strong communication skills. The position offers high ownership and exposure to strategic and executional aspects, located in Bengaluru, Karnataka.

Qualifications

• 2-5 years of brand marketing experience, preferably in a startup or agency.
• Hands-on experience with external creative agencies.
• Strong written communication skills.
• Manage end-to-end communications for brand initiatives including briefs and timelines.
• Coordinate with creative agencies and vendors to ensure brand standards.
• Track brand health metrics like awareness and recall; contribute to reporting.
• Ensure brand consistency across all touchpoints.

Responsibilities

• Collaborate with the Head of Brand on brand audits.
• Support brand positioning frameworks and guidelines.
• Manage end-to-end communications for brand initiatives.
• Manage end-to-end communications for brand initiatives including briefs, timelines, stakeholder updates, and final delivery.
• Coordinate with creative agencies and vendors by briefing, reviewing, iterating, and ensuring outputs meet brand standards.
• Track brand health metrics including awareness, sentiment, and recall, and contribute to regular reporting.
• Ensure brand consistency across all touchpoints and proactively flag deviations.

Skills

Brand marketing experience

Written communication skills

Detail-oriented

Written communication

Project management

Attention to detail

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

Job description

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first “No-spam” policy, underscoring our commitment to user-centric solutions. Over the past three years, we’ve successfully assisted 100,00,00+ users with personalised advice on health and term insurance, and maintain a 4.9 rating with 19,000+ reviews on Google.

Ditto is part of the Finshots family, a leading financial newsletter with 500K+ subscribers, and is backed by Zerodha, India’s largest stockbroker.

Oh, did we mention — we won LinkedIn’s Top Startup Award for two consecutive years: 2022 & 2023.

About the Role

We are looking for a Brand Marketing Executive who will work closely with the Head of Brand to shape and execute Ditto's brand strategy.

This is a collaborative and execution-focused role. You will be involved across brand audits, positioning work, creative development, and end-to-end communications management. If you take brand seriously, sweat the details, and can move seamlessly between strategy and execution, this role is for you.

What You’ll Do

• Collaborate with the Head of Brand on brand audits by assessing current positioning, identifying gaps, and contributing to actionable recommendations
• Support the development and documentation of brand positioning frameworks, messaging guidelines, and visual identity standards
• Work with internal teams and external creative partners to develop on-brand campaign creatives across digital and print channels
• Manage end-to-end communications for brand initiatives including briefs, timelines, stakeholder updates, and final delivery
• Coordinate with creative agencies and vendors by briefing, reviewing, iterating, and ensuring outputs meet brand standards
• Track brand health metrics including awareness, sentiment, and recall, and contribute to regular reporting
• Ensure brand consistency across all touchpoints and proactively flag deviations

What We’re Looking For

• 2–5 years of brand marketing experience, preferably in a startup or agency environment
• Hands‑on experience working with or coordinating external creative agencies
• Comfortable working across both brand strategy and day‑to‑day execution
• Strong written communication skills and the ability to write crisp briefs and stakeholder updates
• Detail‑oriented, organised, and able to manage multiple workstreams simultaneously
• Based in Bangalore or willing to relocate

Bonus Points

• Have led or contributed to a brand campaign you are genuinely proud of
• Strong point of view on what makes a brand work and the ability to back it up

Why Join Us

• Opportunity to work closely with the Head of Brand and shape a growing startup’s brand
• Exposure to both strategy and execution across multiple brand initiatives
• High ownership and strong learning curve
• Compensation as per industry standards

Interview Process

We aim to complete the process within a maximum of 2 weeks:

• HR Introductory Call
• Task or Assignment
• Managerial Round
• Final Round

This is an in-office role. Our address is : Fortuna-1, No 680, 15th Cross, J.P Nagar 2nd phase, J P Nagar, Bangalore, Bangalore South - 560078, Karnataka, India.

Please Note: Beware of recruitment scams. Ditto does not charge any fees for the hiring process. We’ve seen fraudulent hiring messages impersonating Ditto. Please read this notice for details and how to verify/report.