Performance Marketing Associate - Digital Fundraising

WWF; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

WWF-India is seeking a Performance Marketing Associate to support its digital fundraising efforts through paid channels, reporting to the Manager – Digital Marketing and Fundraising. The role focuses on executing and managing paid digital campaigns across Meta Ads, Google Ads, and other platforms to drive donor acquisition and optimize performance.

The position offers hands-on learning in performance marketing, campaign optimization, and collaboration with internal teams and external partners.

Qualifications

• Graduate/Postgraduate in Marketing, Communications, or related field.
• Minimum 2 years in performance marketing, digital marketing, or paid media.
• Hands-on experience setting up and managing campaigns on Meta Ads and/or Google Ads, with a focus on driving conversions and optimizing performance metrics (e.g., CPC, CTR, CPA).
• Understanding of A/B testing, analytical tools and ability to turn metrics into actionable insights.
• Willingness to learn and grow in a fast-paced environment.
• Strong attention to detail and ability to manage multiple tasks.
• Good communication and coordination skills.

Responsibilities

• Support donor acquisition through paid digital campaigns by optimizing for conversions across donation journeys.
• Execute, monitor, and support optimization of paid media campaigns (SEM, social, display) in alignment with digital fundraising objectives and defined performance goals.
• Maintain campaign dashboards and prepare regular reports highlighting key campaign metrics, trends, and observations to support campaign decision-making.
• Implement and monitor A/B tests across creatives, ad copy, and landing pages to support campaign optimization and improve conversion performance.
• Support campaign budget tracking and spend monitoring across platforms to ensure timely pacing and efficient utilization.
• Implement campaign structures, audience targeting, including retargeting cohorts, and budget allocation in line with defined strategies.
• Work closely with internal teams and external partners/agencies to coordinate creative assets and support effective campaign execution.
• Support audience research and stay updated on platform tools, trends, and best practices relevant to digital fundraising campaigns.
• Support the execution of email campaigns and user journeys; assist with updates to landing pages and campaign flows; ensure messaging aligns with campaign objectives.
• Support other Digital Fundraising (DFR) initiatives and related activities as may be required from time to time.

Skills

A/B testing

Analytical tools

Attention to detail

Communication skills

Campaign optimization

Time management

Education

Graduate/Postgraduate in Marketing, Communications, or related field

Tools

Meta Ads

Google Ads

Job description

WWF-India,one of the country’s largest conservation organizations working on wildlife andnature conservation, is seeking a PerformanceMarketing Associate to support its digital fundraising efforts through paidchannels. The role will report to the Manager – Digital Marketing andFundraising and will support the execution and operational management of paiddigital fundraising campaigns across Meta Ads, Google Ads, and other relevantplatforms. This is an execution-focused role offering strong learning andgrowth opportunities in performance marketing and digital fundraising.

Job Profile:

• DigitalFundraising (DFR) : Support donoracquisition efforts through paid digital campaigns by optimizing forconversions across donation journeys and aligning campaign execution with keyfundraising metrics such as cost per donation and donor acquisition efficiency.
  
• CampaignExecution & Monitoring : Execute,monitor, and support optimization of paid media campaigns (SEM, social,display) in alignment with digital fundraising objectives and definedperformance goals.
  
• Reporting & Performance Tracking : Maintain campaign dashboards and prepare regular reportshighlighting key campaign metrics, trends, and observations to support campaigndecision-making.
  
• A/B TestingSupport : Implement and monitor A/B testsacross creatives, ad copy, and landing pages to support campaign optimizationand improve conversion performance.
  
• Budget Tracking : Support campaign budget tracking and spend monitoring acrossplatforms to ensure timely pacing and efficient utilization.
  
• Campaign Setup : Implementcampaign structures, audience targeting, including retargeting cohorts, andbudget allocation in line with defined strategies.
  
• Collaboration : Work closely with internal teams and external partners/agenciesto coordinate creative assets and support effective campaign execution.
  
• Market &Audience Research : Supportaudience research and stay updated on platform tools, trends, and bestpractices relevant to digital fundraising campaigns.
  
• Conversion & Content Support :Support the execution of email campaigns and user journeys; assist with updatesto landing pages and campaign flows; ensure messaging aligns with campaignobjectives.
  
• Additional Responsibilities :Support other Digital Fundraising (DFR) initiatives and related activities asmay be required from time to time.

Requirements

Qualifications & Experience Required:

1. Graduate/Postgraduate in Marketing,Communications, or related field

2. Minimum 2 years of relevant experiencein performance marketing, digital marketing, or paid media

3. Hands-on experience in setting up andmanaging campaigns on Meta Ads and/or Google Ads, with a focus on drivingconversions and optimizing performance metrics (e.g., CPC, CTR, CPA)

Desired Skills and Abilities:

· Hands-on working knowledge of

· Understanding of A/B testing, analytical tools and ability to turn metricsinto actionable insights

· Willingness tolearn and grow in a fast-paced environment

· Strong attentionto detail and ability to manage multiple tasks

· Goodcommunication and coordination skills

Whatthe Role Offers

· Hands-on experience in managing performancemarketing campaigns

· Exposure to digital fundraising and donoracquisition strategies

· Opportunity to grow into campaign optimization,content, and funnel management