Performance Marketing Associate - Digital Fundraising

Wwfindia; New Delhi; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Hands-on experience in performance marketing

Exposure to digital fundraising strategies

Opportunity for growth into campaign optimization

Job summary

Wwfindia is seeking a Performance Marketing Associate to enhance its digital fundraising through effective paid campaigns. The successful candidate will work closely with the Digital Marketing Manager to execute and manage advertising efforts, focusing on donor acquisition across platforms such as Meta Ads and Google Ads.

The ideal applicant should have at least 2 years of relevant experience and hold a degree in Marketing or a related field. Working knowledge of performance metrics and a strong attention to detail are also essential for this role.

Qualifications

• Minimum 2 years of relevant experience in performance marketing or digital marketing.
• Hands-on experience in setting up and managing campaigns on Meta Ads and/or Google Ads.

Responsibilities

• Support donor acquisition efforts through paid digital campaigns.
• Execute, monitor, and optimize paid media campaigns.
• Prepare regular reports highlighting key campaign metrics.

Skills

Performance marketing

Digital marketing

A/B testing

Analytical tools

Good communication

Education

Graduate/Postgraduate in Marketing or related field

Tools

Meta Ads

Google Ads

Job description

WWF-India, one of the country’s largest conservation organizations working on wildlife and nature conservation, is seeking a PerformanceMarketing Associate to support its digital fundraising efforts through paid channels. The role will report to the Manager – Digital Marketing and Fundraising and will support the execution and operational management of paid digital fundraising campaigns across Meta Ads, Google Ads, and other relevant platforms. This is an execution-focused role offering strong learning and growth opportunities in performance marketing and digital fundraising.

Job Profile:

• DigitalFundraising (DFR) : Support donoracquisition efforts through paid digital campaigns by optimizing for conversions across donation journeys and aligning campaign execution with keyfundraising metrics such as cost per donation and donor acquisition efficiency.
  
• CampaignExecution & Monitoring : Execute,monitor, and support optimization of paid media campaigns (SEM, social,display) in alignment with digital fundraising objectives and defined performance goals.
  
• Reporting & Performance Tracking : Maintain campaign dashboards and prepare regular reportshighlighting key campaign metrics, trends, and observations to support campaigndecision-making.
  
• A/B TestingSupport : Implement and monitor A/B testsacross creatives, ad copy, and landing pages to support campaign optimizationand improve conversion performance.
  
• Budget Tracking : Support campaign budget tracking and spend monitoring acrossplatforms to ensure timely pacing and efficient utilization.
  
• Campaign Setup : Implementcampaign structures, audience targeting, including retargeting cohorts, andbudget allocation in line with defined strategies.
  
• Collaboration : Work closely with internal teams and external partners/agenciesto coordinate creative assets and support effective campaign execution.
  
• Market &Audience Research : Supportaudience research and stay updated on platform tools, trends, and bestpractices relevant to digital fundraising campaigns.
  
• Conversion & Content Support :Support the execution of email campaigns and user journeys; assist with updatesto landing pages and campaign flows; ensure messaging aligns with campaignobjectives.
  
• Additional Responsibilities :Support other Digital Fundraising (DFR) initiatives and related activities asmay be required from time to time.

Requirements

Qualifications & Experience Required:

1. Graduate/Postgraduate in Marketing,Communications, or related field

2. Minimum 2 years of relevant experiencein performance marketing, digital marketing, or paid media

3. Hands-on experience in setting up andmanaging campaigns on Meta Ads and/or Google Ads, with a focus on drivingconversions and optimizing performance metrics (e.g., CPC, CTR, CPA)

Desired Skills and Abilities:

• Hands-on working knowledge of
• Understanding of A/B testing, analytical tools and ability to turn metricsinto actionable insights
• Willingness tolearn and grow in a fast-paced environment
• Strong attentionto detail and ability to manage multiple tasks
• Good communication and coordination skills

What the Role Offers

• Hands-on experience in managing performance marketing campaigns
• Exposure to digital fundraising and donor acquisition strategies
• Opportunity to grow into campaign optimization,content, and funnel management