Performance Marketing Associate

WWF-India; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

WWF-India, a leading conservation organization, seeks a Performance Marketing Associate to support digital fundraising through paid channels. The role reports to the Manager – Digital Marketing and Fundraising and focuses on execution across Meta Ads, Google Ads and other platforms to drive donor acquisition and engagement.

You will set up campaigns, monitor performance, run experiments, and collaborate with internal teams and external partners to optimize the donor funnel from ad click to

Qualifications

• Experience with paid digital fundraising campaigns.
• Familiarity with campaign setup, optimization and reporting.
• Interest in performance marketing and digital fundraising.

Responsibilities

• Set up, monitor, and optimize paid media campaigns across Meta Ads, Google Ads, and display networks to drive donor acquisition.
• Maintain campaign dashboards, track spend/pacing, and report CPC, CTR, CPA, Cost Per Donation.
• Implement tests on ad creatives, ad copy, targeting cohorts, and landing pages to improve conversions.
• Assist with email campaigns, landing page updates, and user journey optimizations.
• Coordinate with internal teams and agency partners to streamline creative delivery and platform tools (Google Tag Manager, Google Analytics).

Tools

Meta Ads

Google Ads

Google Tag Manager

Google Analytics

Job description

WWF-India, one of the country’s largest conservation organizations working on wildlife and nature conservation, is seeking a Performance Marketing Associate to support its digital fundraising efforts through paid channels. The role will report to the Manager – Digital Marketing and Fundraising and will support the execution and operational management of paid digital fundraising campaigns across Meta Ads, Google Ads, and other relevant platforms. This is an execution-focused role offering strong learning and growth opportunities in performance marketing and digital fundraising.

Key Responsibilities:

• Campaign Setup & Execution: Set up, monitor, and optimize paid media campaigns across Meta Ads, Google Ads, and display networks to drive donor acquisition.
• Tracking & Analytics: Maintain campaign dashboards, track spend/pacing, and report key metrics (CPC, CTR, CPA, Cost Per Donation).
• A/B Testing & Optimization: Implement tests on ad creatives, ad copy, targeting cohorts, and landing pages to improve conversions.
• Funnel Support: Assist with email campaigns, landing page updates, and user journey optimizations.

Coordination: Work with internal teams and agency partners to streamline creative delivery and platform tools (Google Tag Manager, Google Analytics).