Performance Marketing Associate - Digital Fundraising

wwfindia; Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

WWF-India is seeking a Performance Marketing Associate to support its digital fundraising efforts through paid channels, executing campaigns across Meta Ads, Google Ads, and other relevant platforms. The role focuses on optimizing for conversions, budget monitoring, and collaboration with internal teams to drive donor acquisition.

As part of the team, you will implement and monitor A/B tests, support email campaigns and landing page updates, and stay abreast of trends to improve campaign

Qualifications

• Graduate/Postgraduate in Marketing, Communications, or related field.

Responsibilities

• Support donor acquisition through paid digital campaigns, optimizing for conversions across donation journeys.
• Maintain campaign dashboards and regular reports highlighting key metrics and trends.
• Implement and monitor A/B tests across creatives, ad copy, and landing pages.
• Track campaign budgets and spend across platforms to ensure timely pacing.
• Set up campaigns with audience targeting and retargeting cohorts as per strategy.
• Collaborate with internal teams and external partners to coordinate assets and support execution.
• Stay updated on platform tools, trends, and best practices for digital fundraising campaigns.
• Support email campaigns and landing page updates to align messaging with objectives.

Skills

Performance marketing

Digital marketing

Paid media

Meta Ads

Google Ads

Google Analytics

Google Tag Manager

Campaign optimization

Education

Graduate/Postgraduate in Marketing or related field

Tools

Meta Ads

Google Ads

Google Analytics

Google Tag Manager

Job description

WWF-India, one of the country’s largest conservation organizations working on wildlife and nature conservation, is seeking a Performance Marketing Associate to support its digital fundraising efforts through paid channels. The role will report to the Manager – Digital Marketing and Fundraising and will support the execution and operational management of paid digital fundraising campaigns across Meta Ads, Google Ads, and other relevant platforms. This is an execution-focused role offering strong learning and growth opportunities in performance marketing and digital fundraising.

Job Profile

Digital Fundraising (DFR): Support donor acquisition efforts through paid digital campaigns by optimizing for conversions across donation journeys and aligning campaign execution with key fundraising metrics such as cost per donation and donor acquisition efficiency.

Campaign Execution & Monitoring

Execute, monitor, and support optimization of paid media campaigns (SEM, social, display) in alignment with digital fundraising objectives and defined performance goals.

Reporting & Performance Tracking

Maintain campaign dashboards and prepare regular reports highlighting key campaign metrics, trends, and observations to support campaign decision-making.

A/B Testing Support

Implement and monitor A/B tests across creatives, ad copy, and landing pages to support campaign optimization and improve conversion performance.

Budget Tracking

Support campaign budget tracking and spend monitoring across platforms to ensure timely pacing and efficient utilization.

Campaign Setup

Implement campaign structures, audience targeting, including retargeting cohorts, and budget allocation in line with defined strategies.

Collaboration

Work closely with internal teams and external partners/agencies to coordinate creative assets and support effective campaign execution.

Market & Audience Research

Support audience research and stay updated on platform tools, trends, and best practices relevant to digital fundraising campaigns.

Conversion & Content Support

Support the execution of email campaigns and user journeys; assist with updates to landing pages and campaign flows; ensure messaging aligns with campaign objectives.

Additional Responsibilities

Support other Digital Fundraising (DFR) initiatives and related activities as may be required from time to time.

Requirements Qualifications & Experience Required

1. Graduate/Postgraduate in Marketing, Communications, or related field
2. Minimum 2 years of relevant experience in performance marketing, digital marketing, or paid media
3. Hands-on experience in setting up and managing campaigns on Meta Ads and/or Google Ads, with a focus on driving conversions and optimizing performance metrics (e.g., CPC, CTR, CPA)

Desired Skills and Abilities

• Hands-on working knowledge of o paid media platforms (Meta Ads, Google Ads) o online advertising tool (Google Ads, Google Analytics, Meta Ads, Google Tag Manger etc.) o target audience profiling
• Understanding of A/B testing, analytical tools and ability to turn metrics into actionable insights
• Exceptional writing & editing skills, including writing styles suited for digital media
• Willingness to learn and grow in a fast-paced environment
• Strong attention to detail and ability to manage multiple tasks
• Good communication and coordination skills

What the Role Offers

• Hands-on experience in managing performance marketing campaigns
• Exposure to digital fundraising and donor acquisition strategies
• Opportunity to grow into campaign optimization, content, and funnel management