Performance Marketing & Ad Specialist – Marketplaces & Quick Commerce

Femora; Jaipur; On-site; INR 781,000 - 1,116,000; Full time

Benefits offered by this job

Direct reporting to Founder

Autonomy to experiment

Job summary

Femora in Jaipur seeks an experienced Marketplace & Quick Commerce Ad Specialist to own performance marketing end-to-end. Manage paid campaigns on Amazon India and Quick Commerce platforms (Blinkit, Zepto, Swiggy Instamart) and Flipkart Ads, aiming to grow revenue while controlling ACoS.

Responsibilities include PPC management, keyword bidding, budget allocation, catalog optimization, and weekly performance reporting.

Qualifications

• 5+ years of hands-on experience managing paid advertising on Amazon India and marketplaces.
• Quick Commerce ad management exposure (Blinkit, Zepto, Swiggy Instamart).
• High proficiency in Excel/Google Sheets and data-driven decision making.
• Experience with tools like Seller Central, Jungle Scout, Sellermate and marketplace ad consoles.

Responsibilities

• Amazon PPC management end-to-end: plan, set up, audit, and scale campaigns.
• Conduct keyword research, bid adjustments, harvest search terms, and implement negative targeting.
• Monitor ACoS, TACoS, Organic vs. Paid sales ratio, and overall campaign profitability.
• Strategize and execute ads on Blinkit, Zepto, Swiggy Instamart, and Flipkart Ads.
• Allocate and optimize media spend across platforms based on stock, demand and ROI.
• Coordinate with listing/content teams to optimize titles, keywords, and bullet points for conversions.
• Monitor Buy Box, inventory issues, and suppressing listing problems.
• Track KPIs daily/monthly and provide insights using tools like Helium 10, Keepa.

Skills

PPC management

Data analysis

Excel/Sheets

Ownership mindset

Tools

Seller Central

Jungle Scout

Sellermate

Job description

About the Role

We are looking for an experienced, data-driven Marketplace & Quick Commerce Ad Specialist to own and manage our performance marketing operations end-to-end.

In this role, you will lead our paid acquisition strategy across Amazon India as well as key Quick Commerce platforms (Blinkit, Zepto, Swiggy Instamart) and major marketplaces (Flipkart, Myntra). You must have proven experience scaling revenue while maintaining healthy ACoS, TACoS, and ROAS targets.

Key Responsibilities

• Amazon PPC Management (End-to-End):
• Plan, set up, audit, and scale Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns.
• Conduct in-depth keyword research, bid adjustments, harvest search terms, and implement negative targeting strategies daily/weekly.
• Monitor and optimize ACoS, TACoS, Organic vs. Paid sales ratio, and overall campaign profitability.
• Quick Commerce & Marketplace Advertising:
• Strategize and execute ad campaigns on Blinkit, Zepto, Swiggy Instamart, and Flipkart Ads (PCA/PLA) to maximize localized demand and visibility.
• Allocate and optimize media spend across platforms based on stock availability, location-level demand, and ROI performance.
• Account & Catalog Optimization:
• Coordinate with listing/content teams to ensure product titles, backend keywords, A+ content, and bullet points are optimized for ad conversions.
• Monitor Buy Box eligibility, stranded inventory, and suppressing listing issues that affect ad performance.
• Data Analytics & Reporting:
• Track daily and monthly performance KPIs (Ad Spend, Sales, ROAS, CTR, CVR, TACoS).
• Utilize third-party analytics tools (Helium 10, Keepa, Seller Central Analytics, etc.) for actionable insights.
• Provide weekly ad spend forecasts and business growth recommendations to senior leadership.

Requirements & Qualifications

• Experience: Minimum 5+ years of hands-on experience managing paid advertising specifically on Amazon India and marketplace platforms.
• Quick Commerce Exposure: Exposure of running ads or managing campaigns on Quick Commerce platforms (Blinkit, Zepto, Swiggy Instamart).
• Analytical Mindset: High proficiency in Excel/Google Sheets, P&L calculations, and data-driven decision-making.
• Tool Proficiency: Experience with tools like Sellermate, Jungle Scout, Seller Central, and Marketplace Ad Consoles.
• Ownership: Strong end-to-end account management capabilities—from strategy design to execution and reporting.

What We Offer

• Salary CTC: ₹70,000 – ₹1,00,000 / month.
• Direct Reporting to the Founder, no office politics or slower execution from ideation to execution to analysis
• Autonomy to experiment and prepare a launchpad for new products
• High-growth environment with ownership over ad budgets.
• Opportunity to lead performance strategies across the fastest-growing channels in India.

What We Don't Offer

• Saturday is not a holiday; it's a working day
• Office starts at 9 AM, not at 10 or 11 AM
• We don't have cab facilities
• No hierarchical structure or cabin systems
• Only performance-based appraisal, not yearly fixed appraisals.

Location: Vaishali Nagar, Jaipur