Performance Marketing

dentsu; Mumbai; On-site; INR 300,000 - 500,000; Full time

Job summary

A leading advertising agency in Mumbai is seeking an entry-level Performance Marketing specialist. The role involves delivering reporting for digital marketing channels, managing audience segmentation, and working closely with the Digital Marketing Team to optimize performance metrics. Candidates should have a basic understanding of digital marketing processes. This full-time position is based on-site in Mumbai.

Qualifications

• Experience in delivering digital marketing reporting.
• Understanding of audience segmentation and propensity modeling.
• Familiarity with KPIs and dashboard technologies.

Responsibilities

• Deliver regular, action-oriented reporting on digital performance.
• Define and track suitable KPIs with the Digital Marketing Team.
• Manage Audience Segmentation and Propensity Modeling.
• Enhance targeting strategy using third-party data.
• Embed an audience-led approach to digital content.

Job description

Join to apply for the Performance Marketing role at dentsu.

The purpose of this role is to deliver regular reporting for Digital Marketing channels and campaigns, as well as audience, attribution, and CRO analysis.

Key Responsibilities

• Deliver regular, sharp, action-oriented reporting on our digital estate, including performance across Social Media, Website, Search, Paid, CRM and Email.
• Work closely with the Digital Marketing Team to define and track suitable KPIs, automating reporting through dashboard technology and providing optimisation guidance where possible.
• Manage comprehensive Audience Segmentation and Propensity Modelling, leveraging CRM, historical, and behavioural data.
• Leverage third-party data to enhance targeting strategy where relevant.
• Embed an audience-led approach to digital content and channels with the Digital Marketing Team.

Location

India - Maharashtra - Mumbai - Worli - Devchand House - Level 6

Brand

Amplifi

Time Type

Full time

Contract Type

Permanent

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services

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