Performance Marketing

HT Digital Streams; Gurugram District; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

Mint Money, a fintech-focused platform by HT Media Group, seeks a seasoned performance marketer in Gurgaon with 4–8 years of experience. You will own paid campaigns across Meta and Google, optimize funnels, and collaborate with product and creative teams to improve CAC, LTV, and ROAS.

You will leverage AppsFlyer, Branch, GA4, and Mixpanel to drive growth, while delivering scalable experiments and data-driven insights for personal loan and credit card acquisitions.

Qualifications

• 4–8 years of dedicated digital performance marketing experience.
• FinTech, Lending, or Credit Card experience preferred.
• Strong analytical skills with Excel/Sheets; SQL a plus.
• Proven ability to scale paid campaigns and optimize funnels.

Responsibilities

• Campaign Strategy & Execution: Design, scale, and optimize paid marketing campaigns across Meta Ads, Google Ads (UAC, Search, Display), Programmatic, and Affiliate networks.
• Funnel & Conversions: Analyze click-to-install and click-to-lead journeys. Optimize landing pages and app onboarding to maximize conversion rates for personal loans and credit cards.
• Data-Driven Performance: Own growth metrics and budget efficiency. Routinely track and report on CAC, LTV, CPL, ROAS, and user retention cohorts.
• A/B Testing: Run structured experiments across ad copy, creatives, audience segments, and bidding strategies to uncover scalable winning formulas.
• Collaboration: Partner with Product/Tech to ensure perfect attribution tracking (AppsFlyer/Branch) and coordinate with Creative teams to build high-converting, compliant ad assets.

Skills

Digital marketing

Analytics

Excel/Sheets

SQL

AB Testing

Tools

Meta Ads Manager

Google Ads

AppsFlyer

Branch

GA4

Mixpanel

Clevertap

Job description

Mint Money (by HT Media Group) is a digital platform simplifying personal finance. We empower consumers with free instant credit score checks, actionable credit insights, and tailored financial product recommendations. Backed by the trust of Mint, India's premier business news daily, we merge robust financial data with digital-first convenience.

Location: Gurgaon

Experience: 4-8 Years

Domain Experience Required: Lending/Fintech

Focus: User Acquisition, Lead Gen, and Funnel Optimization (App & Web)

Key Responsibilities

• Campaign Strategy & Execution: Design, scale, and optimize paid marketing campaigns across Meta Ads, Google Ads (UAC, Search, Display), Programmatic, and Affiliate networks.
• Funnel & Conversions: Analyze click-to-install and click-to-lead journeys. Optimize landing pages and app onboarding to maximize conversion rates for personal loans and credit cards.
• Data-Driven Performance: Own growth metrics and budget efficiency. Routinely track and report on CAC, LTV, CPL, ROAS, and user retention cohorts.
• A/B Testing: Run structured experiments across ad copy, creatives, audience segments, and bidding strategies to uncover scalable winning formulas.
• Collaboration: Partner with Product/Tech to ensure perfect attribution tracking (AppsFlyer/Branch) and coordinate with Creative teams to build high-converting, compliant ad assets.

Required Skills & Qualifications

• Experience: 4-8 years of dedicated digital performance marketing experience. FinTech, Lending, or Credit Card industry experience is highly preferred.
• Platform Mastery: Advanced hands-on experience with Meta Ads Manager and Google Ads.
• Tech Stack: Proficiency with Mobile Measurement Platforms (MMPs like AppsFlyer/Branch), Google Analytics 4 (GA4), and product analytics (Mixpanel/Clevertap).
• Analytical Skills: Strong ability to manipulate and interpret data. Advanced Excel/Google Sheets is mandatory; SQL knowledge is a big plus.