Performance Marketing

Cyboard School; Gurugram District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Cyboard School in India seeks a Marketing Lead to head the marketing team and shape strategic campaigns. You will coordinate with sales, drive lead generation, manage paid and organic channels, and ensure timely execution of branding initiatives.

The role requires strong leadership, cross-functional collaboration, and a data-driven approach to optimize performance across SEO, PPC, and content efforts.

Qualifications

• Experience leading marketing teams to achieve business goals.
• Strong digital and performance marketing knowledge across channels.
• Proven ability in SEO and lead generation strategies.

Responsibilities

• Lead, mentor, and manage the marketing team to drive business goals.
• Develop and execute monthly, quarterly, and annual marketing plans.
• Plan and manage lead generation campaigns for quality leads.
• Collaborate with sales to improve lead quality and conversions.
• Monitor ROI and optimize campaigns across channels.
• Coordinate with designers and content creators for campaigns.
• Oversee website traffic growth and organic visibility.
• Manage paid campaigns on Google Ads, Meta Ads, and other platforms.
• Analyze data using Google Analytics, Search Console, and Meta Suite.
• Create calendars, campaigns, and branding initiatives.
• Track KPIs, report insights, and stay updated on trends.

Skills

Digital Marketing

Performance Marketing

SEO

Lead Generation

Google Ads

Meta Ads

Google Analytics

Team Management

Content Collaboration

Graphic Design

Job description

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Key Responsibilities

• Lead, mentor, and manage the complete marketing team to achieve business goals.
• Develop and execute monthly, quarterly, and annual marketing strategies.
• Plan and manage lead generation campaigns focused on quality lead acquisition.
• Work closely with the sales team to improve lead quality and conversion rates.
• Monitor campaign performance and optimize ROI across all marketing channels.
• Handle and guide cross-functional teams including:
  • SEO Basic Knowledge
  • Performance Marketing
  • Digital Marketing
  • Graphic Design
  • Content Writing
  • Video Editing
• Coordinate with designers and content creators for campaign execution.
• Oversee website traffic growth, SEO performance, and organic visibility.
• Manage paid campaigns on Google Ads, Meta Ads, and other digital platforms.
• Analyze campaign data using tools such as Google Analytics, Search Console, Meta Business Suite, etc.
• Create marketing calendars, promotional campaigns, and branding initiatives.
• Ensure timely execution of all marketing projects and campaigns.
• Track KPIs, prepare reports, and present performance insights to management.
• Stay updated with industry trends, competitor activities, and emerging digital marketing practices.

Required Skills

• Strong knowledge of Digital Marketing & Performance Marketing.
• Hands-on understanding of SEO and organic growth strategies.
• Experience managing Graphic Designers, Content Writers, Video Editors, and Digital Marketing Executives.
• Expertise in lead generation and lead quality optimization.
• Knowledge of Google Ads, Meta Ads, Google Analytics, and Search Console.
• Strong analytical, planning, and decision-making skills.
• Excellent leadership, communication, and team management abilities.