Performance Marketer

Viral Fission; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Viral Fission in Mumbai is seeking a Performance Marketer to drive user acquisition and maximize ROAS across Google Ads, Meta, YouTube, and programmatic networks. You will strategize budgets, run rigorous tests, and collaborate with sales to align onboarding and retention.

Bring 2–6+ years in performance marketing, proficiency with ad platforms, and strong data analytics to optimize CAC/LTV in the Indian market.

Qualifications

• 3 to 6+ years of hands-on performance marketing experience, with depth in ad managers and data analytics.
• Experience managing multi-channel paid acquisition programs.

Responsibilities

• Drive profitable user acquisition across paid digital channels.

Skills

Performance marketing

A/B testing

Analytics

Cross-channel optimization

Tools

Google Ads

Meta (Facebook)

YouTube

Programmatic networks

Google Analytics

Job description

Performance Marketer

Performance Marketer • Reporting to Team Lead

About This Role

• Drive profitable user acquisition, scale revenue, and maximize ROAS across all paid digital channels.
• Manage high-impact ad campaigns across Google Ads, Meta, YouTube, and programmatic networks.
• Strategically allocate and optimize multi-million-rupee ad budgets to hit target CAC and LTV metrics.
• Run rigorous A/B tests on ad creatives, copy, and landing pages to continuously improve conversion rates.
• Monitor, analyze, and report on key metrics (ROAS, CPA, CTR, CVR) using Google Analytics and attribution tools.
• Build advanced custom, lookalike, and retargeting audience segments to capture high-intent users.
• Brief design and strategy teams on winning ad formats, hooks, and performance trends.
• Partner with sales teams to align paid acquisition with user onboarding and retention.
• Stay updated on algorithm changes, ad tech innovations, and competitor strategies within the Indian market.
• Bring 3 to 6+ years of hands-on performance marketing experience with deep proficiency in ad managers and data analytics.

Department Social Media

Employment Type Full-time

Experience Required 2-4 years+ Years

Ready to Join Our Team?

Take the next step in your career journey with Viral Fission. We're looking for passionate individuals who are ready to make an impact.