Performance Marketer

SkySun; India; On-site; INR 900,000 - 1,500,000; Full time

Job summary

SkySun in Mohali seeks a B2C Performance Marketing specialist with 3-6 years of experience to drive lead generation for residential solar targeting the USA market. You will own the funnel from click to consultation, optimizing campaigns using Google and Meta AI tools, and collaborating across channels.

Responsibilities include building multi-channel campaigns (Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit), implementing GA4 tracking, advanced attribution, and retargeting strategies to

Qualifications

• 3–6 years of hands-on B2C performance marketing experience.
• Experience with lead generation for consumer solar or similar industries is a plus.
• Strong knowledge of Google Ads and Meta Ads platforms.

Responsibilities

• Build and scale campaigns across Google Ads, Meta, YouTube, LinkedIn, Quora and Reddit.
• Generate high-quality leads for six states in the USA market.
• Implement GA4, UTM taxonomy and advanced conversion tracking.
• Execute retargeting campaigns to convert non-converters.
• Analyze funnel metrics and optimize CPL, CAC and ROAS.

Skills

Lead generation

B2C marketing

Digital advertising

Campaign optimization

GA4

Tools

Google Ads

Meta Ads

YouTube

LinkedIn

Quora

Reddit

Job description

Job Description:

Experience:3-6 years in B2C Performance Marketing

Location:Mohali

Work Schedule-Monday to Friday (7:30 PM-4:30 AM)

Focus:Lead generation for residential solar (B2C)

Drive qualified lead generation across theUSAmarket. Own the entire funnel from click to consultation, optimizing campaigns using native AI tools in Google and Meta platforms.

Responsibilities

• Build and scale campaigns: Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit
• Generate high-quality leads across 6 states
• Execute retargeting campaigns across Google Display, YouTube, Meta for non-converters
• Deploy Google AI: Smart Bidding, Performance Max, Demand Gen, Responsive Search Ads
• Leverage Meta AI: Advantage+ Audience, Advantage+ Creative, Advantage+ Placements, Dynamic Creative testing
• Build sophisticated retargeting funnels (RLSA, Custom Audiences, dynamic remarketing)
• Master GA4: funnel exploration, path analysis, attribution modeling, predictive metrics
• Implement UTM parameter taxonomy for granular campaign tracking
• Set up advanced conversion tracking: GA4 events, Meta Pixel, CAPI, Enhanced Conversions

Key Performance Indicators

Lead Generation:

• Cost Per Lead (CPL)
• Cost Per Acquisition (CAC)
• Customer Lifetime Value (LTV)

Conversion Metrics:

• Form Submission Rate
• Landing Page Conversion Rate
• Click-to-Conversion Rate

Campaign Performance:

• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Cost Per Click (CPC)

Attribution & Revenue:

• Revenue Per Lead
• Return on Investment (ROI)
• Data-Driven Attribution Value

Platform Expertise:

• 4-6 years managing B2C campaigns
• Expert in Google Ads (Search, Display, PMax, YouTube, Demand Gen) and Meta Ads

Technical Skills:

• Expert in GA4, Google Tag Manager, conversion tracking
• Meta Pixel, Enhanced Conversions implementation
• UTM parameters and cross-domain tracking

Requirements: