Performance Marketer

Miller Company; India; On-site; INR 3,000,000 - 4,200,000; Full time

Job summary

Miller Company seeks a senior RevOps marketer to own and optimize tracking, attribution, reporting, and ROI across all paid campaigns. You will lead transition from an external agency to in-house, delivering dashboards that executives rely on for pipeline visibility and ROI decisions.

Responsibilities include owning email campaigns, outbound sequences, marketing automation, and cross-channel spend across Google, Meta, WhatsApp, and emerging formats like ChatGPT placements.

Qualifications

• Build and maintain end-to-end campaign tracking including UTMs and conversion events.
• Own attribution from first touch to bound premium across channels.
• Deliver weekly dashboards and monthly ROI reports to leadership.

Responsibilities

• Own email campaigns end to end: strategy, sends, sequences, and results.
• Track outbound: sequences, reply rates, and pipeline contribution.
• Own the marketing automations in Pathway, Sender, and HubSpot; approve the logic and results.
• A/B test subject lines, send times, and sequences; ensure deliverability and list hygiene.

Skills

UTM tracking

Attribution modeling

Dashboard reporting

Campaign optimization

AI tooling

Tools

GA4

HubSpot

Pathway

Sender

Job description

You own the numbers and the campaigns. Tracking, attribution, reporting, and ROI live in this seat, and so does the ad spend across every platform: Google, Meta, WhatsApp, and LLM placements on ChatGPT, with LinkedIn to follow. SEM is the core, with SEO support alongside.

An external ads agency runs the buying today. Within the first three to six months you take the campaigns in-house and own them end to end. Your reporting goes two places: to the Marketing Manager for weekly delivery, and straight to the CMIO for pipeline and ROI. When the CEO asks what marketing returned this quarter, your dashboard is the answer.

Measurement and attribution

• Build and maintain end-to-end campaign tracking: UTMs, conversion events, lead source integrity
• Own attribution from first touch to bound premium, working with the RevOps Admin on the data model
• Own and understand the reporting: track every dollar through the pipeline and the ROI of every campaign

Reporting

• Deliver a weekly performance dashboard and a monthly ROI report a CEO actually reads
• Report spend, cost per lead, cost per bound account, and pipeline contribution by channel
• Flag anomalies and trend breaks within days, not at month end

Email, outbound, and automation

• Own email campaigns end to end: strategy, sends, sequences, and results
• Track outbound: sequences, reply rates, and pipeline contribution
• Own the marketing automations in Pathway, Sender, and HubSpot; the RevOps Admin builds and maintains the plumbing, you own the logic and the results
• A/B test subject lines, send times, and sequences; protect deliverability, list hygiene, and CASL compliance

Campaign and channel ownership

• Own the ad spend, the campaigns, and the accountability for ROI
• Run the transition: work with the external agency, then bring the buying in-house within three to six months
• Budget testing and evidence-based shifts across Google, Meta, WhatsApp, ChatGPT, and LinkedIn over time
• Work with the content team on landing pages and conversion rate optimization (CRO)
• Build internal campaigns: cross-sell into the existing book and Google review generation

AI in this role

• Use AI tools for analysis, anomaly detection, and first-draft reporting narratives
• Build AI-assisted scripts and dashboards rather than exporting spreadsheets by hand
• Create agents and skills that amplify the whole team’s AI output
• Keep a prompt library for recurring analyses so reporting compounds instead of restarting

What success looks like

• ROI targets hit, not just reported; this seat owns the number
• Campaigns fully in-house within six months, with the agency fee retired
• Reporting continuity through the transition: no dark weeks on pipeline visibility
• One trusted ROI dashboard adopted by leadership within 90 days
• Documented attribution logic the whole team can follow

• Paid media management and campaign ownership (Google Ads at minimum; Meta and LinkedIn a plus)
• Attribution, conversion tracking, and dashboard building (GA4, HubSpot, or similar)
• Ability to turn messy data into a clear, honest, executive-ready report
• Drive to own the pipeline end to end and maximize it
• Hunger to lead in LLM advertising: ads on ChatGPT are already live, and this seat keeps us first to market as the channel grows