PERFORMANCE MARKETER

B-Tech Digital Agency; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

B-Tech Digital Agency in Coimbatore seeks a Performance Marketer with hands-on experience in Meta Ads, Lead Generation and Social Media Management. You will plan, execute, monitor and optimize digital campaigns to generate quality leads and measurable results for clients.

The role requires planning, execution and ongoing optimization, with a focus on CPL, CPC, CTR and ROI across Meta platforms. Strong analytical skills and team collaboration are essential.

Qualifications

• Strong practical knowledge of Meta Ads Manager and platforms.
• Experience in planning and executing lead generation campaigns.
• Ability to target and retarget audiences effectively.
• Proven track record in optimizing campaigns for ROI.

Responsibilities

• Plan, create and manage Facebook & Instagram (Meta) Ad campaigns.
• Lead Generation, Traffic, Engagement and Conversion campaigns management.
• Research and create relevant audiences, custom audiences and retargeting audiences.
• Monitor and optimize campaigns to improve CPL, CPC, CTR, CPA and ROI.
• Perform A/B testing on creatives, ad copy, audiences and strategies.
• Identify winning campaigns and scale them.
• Coordinate with Graphic Design & Content Team for ad creatives.
• Manage clients' Facebook & Instagram social media accounts.
• Plan and maintain social media content calendars.
• Monitor campaign budgets and daily ad spend.
• Analyse lead quality and campaign performance.
• Prepare weekly/monthly performance reports.
• Provide recommendations to improve client results.
• Stay updated with Meta Ads trends and campaigns.

Skills

Meta Ads Manager

Facebook & Instagram Advertising

Lead Generation Campaigns

Audience Targeting & Retargeting

Campaign Optimization

A/B Testing

Social Media Management

Meta Pixel & conversion tracking

Data-driven decision making

Communication & team coordination

Tools

Google Analytics 4 (GA4)

Google Tag Manager

Meta Pixel / Conversion API

Canva

Landing Page Optimization

Marketing Automation

Google Ads

Job description

B-Tech Digital Agency is looking for a Performance Marketer with hands-on experience in Meta Ads, Lead Generation and Social Media Management.

The ideal candidate should be able to plan, execute, monitor and optimize digital advertising campaigns with a strong focus on generating quality leads and measurable results for clients.

Roles & Responsibilities

• Plan, create and manage Facebook & Instagram (Meta) Ad campaigns
• Handle Lead Generation, Traffic, Engagement and Conversion campaigns
• Research and create relevant target audiences, custom audiences and retargeting audiences
• Monitor and optimize campaigns to improve CPL, CPC, CTR, CPA and overall ROI
• Perform A/B testing on creatives, ad copy, audiences and campaign strategies
• Identify winning campaigns and scale them effectively
• Coordinate with the Graphic Design & Content Team for ad creatives
• Plan and maintain social media content calendars
• Monitor campaign budgets and daily ad spend
• Analyse lead quality and campaign performance
• Prepare weekly/monthly performance reports
• Provide recommendations to improve client campaign results
• Stay updated with Meta Ads trends, algorithm changes and digital marketing strategies

Company: B-Tech Digital Agency

Location: Coimbatore

Job Type: Full-Time

Experience: 0– Years Preferred

About the Role

B-Tech Digital Agency is looking for a Performance Marketer with hands-on experience in Meta Ads, Lead Generation and Social Media Management.

The ideal candidate should be able to plan, execute, monitor and optimize digital advertising campaigns with a strong focus on generating quality leads and measurable results for clients.

Roles & Responsibilities

• Plan, create and manage Facebook & Instagram (Meta) Ad campaigns
• Handle Lead Generation, Traffic, Engagement and Conversion campaigns
• Research and create relevant target audiences, custom audiences and retargeting audiences
• Monitor and optimize campaigns to improve CPL, CPC, CTR, CPA and overall ROI
• Perform A/B testing on creatives, ad copy, audiences and campaign strategies
• Identify winning campaigns and scale them effectively
• Coordinate with the Graphic Design & Content Team for ad creatives
• Manage clients' Facebook & Instagram social media accounts
• Plan and maintain social media content calendars
• Monitor campaign budgets and daily ad spend
• Analyse lead quality and campaign performance
• Prepare weekly/monthly performance reports
• Provide recommendations to improve client campaign results
• Stay updated with Meta Ads trends, algorithm changes and digital marketing strategies

Required Skills

• Strong practical knowledge of Meta Ads Manager
• Facebook & Instagram Advertising
• Lead Generation Campaigns
• Audience Targeting & Retargeting
• Campaign Optimization
• A/B Testing
• Social Media Management
• Basic understanding of Meta Pixel and conversion tracking
• Ability to analyse campaign metrics and make data-driven decisions
• Good communication and team coordination skills

Added Advantage

Knowledge or experience in:

• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Meta Pixel / Conversion API
• Canva
• Landing Page Optimization
• Marketing Automation

Candidate We Are Looking For

We are looking for someone who is result-oriented rather than just task-oriented.

The candidate should understand:

Ad Spend → Campaign → Leads → Lead Quality → Conversion → ROI

Previous campaign results, portfolio or Meta Ads performance screenshots will be an added advantage.

Performance KPIs

Performance will primarily be evaluated based on:

• Cost Per Lead (CPL)
• Lead Quality
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Conversion Performance
• Campaign ROI / ROAS where applicable
• Budget Utilization
• Client Campaign Performance
• Reporting & Optimization Quality