Google Ads Specialist

Kyptronix; Bidhannagar; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Kyptronix LLP in Kolkata (Work From Office) is seeking a Performance Marketing Manager to own paid acquisition, generate qualified leads, improve CAC, and contribute to revenue. This role focuses on tangible business outcomes, not vanity metrics.

You will plan and optimize Meta and Google Ads, manage budgets, build funnels for IT services, SaaS and digital marketing, coordinate with sales and creative teams, and present weekly performance dashboards to management.

Qualifications

• 3–6 years of hands-on performance marketing experience.
• Proven experience managing paid advertising budgets.
• Experience with international B2B lead generation.
• Strong analytical and data interpretation skills.
• Ability to design and optimize acquisition funnels.

Responsibilities

• Plan, launch and optimize Meta Ads and Google Ads campaigns.
• Generate qualified B2B leads from international markets.
• Manage monthly ad budgets across campaigns.
• Build acquisition funnels for websites, apps, SaaS, and IT services.
• Conduct audience, keyword, and market research.
• Track leads from ads to final sale and report weekly results.
• Test creatives and landing pages, and scale winning campaigns.

Skills

Meta Ads

Google Ads

Analytical & numerical

B2B lead generation

International markets

Conversion tracking

Funnel building

Landing page optimization

A/B testing

Excel / Google Sheets

Data interpretation & fast decisions

Reporting & communication

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Meta Pixel

Meta Conversion API

Google Search Console

Looker Studio

CRM platforms

Excel / Google Sheets

Landing-page analytics

Keyword research tools

Heatmaps / CRO tools

Job description

Job Description Performance Marketing Manager

Company: Kyptronix LLP
Location: Kolkata — Work From Office
Employment Type: Full-Time
Experience: 3–6 Years
Industry: IT Services / SaaS / Digital Marketing / Technology

Role Overview

Kyptronix is looking for a Performance Marketing Manager who can own paid acquisition, generate qualified leads, improve CAC, and directly contribute to revenue.

This is not a role focused on reach, likes, or impressions.

You will be responsible for turning advertising budgets into measurable leads, pipeline, and sales.

Key Responsibilities

• Plan, launch and optimize Meta Ads and Google Ads campaigns.
• Generate qualified B2B leads from the USA, UK, Canada and other international markets.
• Manage monthly advertising budgets across multiple campaigns.
• Build acquisition funnels for:
  
• Website Development
• Mobile App Development
• AI Automation
• SaaS
• Digital Marketing
• IT Staffing
• Conduct audience, keyword, competitor and market research.
• Build campaign structures based on business goals.
• Manage Google Search, Performance Max, Display and remarketing campaigns.
• Manage Meta lead generation, conversion and retargeting campaigns.
• Create and execute A/B testing strategies.
• Test creatives, hooks, headlines, offers, audiences and landing pages.
• Identify winning campaigns and scale them profitably.
• Pause or restructure underperforming campaigns quickly.
• Improve CPL, CAC and conversion rates.
• Work closely with Sales to evaluate lead quality.
• Track leads from advertisement to final sale.
• Build retargeting and remarketing funnels.
• Coordinate with designers, video editors and content teams for ad creatives.
• Provide creative briefs based on performance data.
• Monitor competitor advertising strategies.
• Improve landing-page conversion rates.
• Implement and monitor conversion tracking.
• Maintain accurate performance dashboards.
• Present weekly performance reports to management.
• Forecast lead volume, CAC, pipeline and expected revenue.

Platforms & Tools

Candidate should have hands‑on experience with:

• Meta Ads Manager
• Google Ads
• Google Analytics 4
• Google Tag Manager
• Meta Pixel
• Meta Conversion API
• Google Search Console
• Looker Studio
• CRM platforms
• Excel / Google Sheets
• Landing‑page analytics
• Keyword research tools
• Heatmaps / CRO tools

Core KPIs

Performance will be measured using:

• ROAS
• CAC
• CPL
• Cost Per Qualified Lead
• Conversion Rate
• CTR
• CPC
• CPM
• Landing Page Conversion Rate
• Lead‑to‑Meeting Rate
• Meeting‑to‑Sale Rate
• Marketing Qualified Leads
• Sales Qualified Leads
• Pipeline Generated
• Revenue Generated
• Budget Utilization
• Client Retention
• Campaign Profitability

Required Skills

• 3–6 years of hands‑on performance marketing experience.
• Strong Meta Ads experience.
• Strong Google Ads experience.
• Proven experience managing paid advertising budgets.
• Strong analytical and numerical ability.
• Understanding of B2B lead generation.
• Experience targeting international markets.
• Strong knowledge of conversion tracking.Funnel‑building experience.
• Landing‑page optimization knowledge.
• A/B testing experience.
• Strong Excel / Google Sheets skills.
• Ability to interpret data and take fast decisions.
• Strong communication and reporting skills.

Preferred Experience

Candidates with experience generating leads for the following will have an advantage:

• IT Services
• Software Development
• SaaS
• Web Development
• Mobile Apps
• AI / Automation
• Digital Marketing Agencies
• B2B Professional Services

What We Expect

You should be able to answer these questions every day:

• How much did we spend?
• How many qualified leads did we generate?
• What was our CPL?
• What was our CAC?
• Which campaign generated revenue?
• Which audience is performing best?
• Which creative is winning?
• Where are we losing conversions?
• What should we stop?
• What should we scale?
• What is our expected pipeline?
• What is our actual ROAS?

Ideal Candidate

We are looking for someone who thinks like a revenue owner, not an ad operator.

Your job is not simply to spend the budget.

Your job is to turn:

Budget Traffic Qualified Leads Meetings Sales Revenue

You should be comfortable being accountable for numbers and explaining exactly why a campaign is winning or losing.