Performance Marketer

Eclick Softwares and Solutions Pvt Ltd; Bidhannagar; On-site; INR 335,000 - 670,000; Full time

Job summary

Eclick Softwares and Solutions Pvt Ltd in Kolkata is seeking an experienced Performance Marketer to drive digital campaigns onsite. The role demands 5 years of hands-on experience with Google Ads, Meta Ads, and analytics to optimize ROI and lead generation.

Immediate joining is preferred, with a focus on data-driven decisions and collaboration with sales and content teams. The ideal candidate will manage budgets, monitor performance, perform market research, and deliver actionable insights to

Qualifications

• 5 years of experience in Performance Marketing / Paid Advertising.
• Strong knowledge of Google Ads, Meta Ads, Google Analytics, and conversion tracking.
• Experience in lead generation and campaign optimization.
• Strong analytical and problem-solving skills.
• Good understanding of CTR, CPC, CPA, CPL, ROAS, conversion rate, and other performance metrics.
• Excellent communication and reporting skills.

Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Manage campaign budgets and ensure maximum ROI/ROAS.
• Monitor campaign performance, analyze data, and implement optimization strategies.
• Generate and improve qualified leads through paid marketing channels.
• Conduct keyword, audience, competitor, and market research.
• Create performance reports and provide actionable insights.
• Collaborate with the sales and content teams to improve lead quality and conversions.
• Stay updated with the latest trends, tools, and best practices in performance marketing.

Skills

Performance marketing

Google Ads

Meta Ads

Google Analytics

Campaign optimization

Tools

Google Ads Platform

Facebook Ads Manager

Google Analytics

Job description

Company Description

Eclick Softwares and Solutions Pvt Ltd is a Web Development, Web Design, Web Marketing Company managed by highly competent professionals for the last more than a decade.

Job Description

Eclick is hiring!

Position: Performance Marketer

Location: Kolkata – Onsite

Experience: 5 Years

Joining: Immediate Joiners Preferred

Are you passionate about digital advertising, lead generation, and performance-driven campaigns? Join our team and help us scale our digital marketing initiatives through data-driven strategies.

Key Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Manage campaign budgets and ensure maximum ROI/ROAS.
• Monitor campaign performance, analyze data, and implement optimization strategies.
• Generate and improve qualified leads through paid marketing channels.
• Conduct keyword, audience, competitor, and market research.
• Create performance reports and provide actionable insights.
• Collaborate with the sales and content teams to improve lead quality and conversions.
• Stay updated with the latest trends, tools, and best practices in performance marketing.

Requirements

• 5 years of experience in Performance Marketing / Paid Advertising.
• Strong knowledge of Google Ads, Meta Ads, Google Analytics, and conversion tracking.
• Experience in lead generation and campaign optimization.
• Strong analytical and problem-solving skills.
• Good understanding of CTR, CPC, CPA, CPL, ROAS, conversion rate, and other performance metrics.
• Excellent communication and reporting skills.
• Experience in the IT / Software / Digital Services industry will be an added advantage.

Compensation

• INR 30000 - INR 60000 - monthly