Performance Marketeer

The Crafture; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

The Crafture, a Gurugram-based bespoke furniture studio, is seeking a hands-on Performance Marketer to plan, execute and scale paid campaigns across Meta and Google. You will own the complete performance funnel from audience strategy to lead quality and revenue outcomes.

Ideal candidates will be analytical, commercially aware, and comfortable collaborating with founders, sales and creative teams to deliver measurable impact for full-home, bespoke, hospitality projects and B2B partnerships.

Qualifications

• Hands-on performance marketing experience across D2C or premium consumer brands.
• Strong knowledge of Meta Ads Manager and Google Ads platforms.
• Ability to manage budgets and improve ROAS, CAC or CPL through optimisation.
• Experience with GA4, GTM and performance dashboards.
• Clear communication and collaboration with founders, sales and design teams.

Responsibilities

• Plan, launch and optimise lead-generation and conversion campaigns across Meta Ads and Google Ads.
• Own campaign structure, audience segmentation, keyword strategy, bidding, budgets and daily performance optimisation.
• Drive qualified enquiries for full-home furniture, bespoke furniture, hospitality projects and B2B partnerships.
• Track and improve spend, CTR, CPC, conversion rate, CPL, CAC, ROAS and lead-to-sale conversion.
• Build a disciplined testing calendar for creative formats, hooks, copy, audiences and landing pages.
• Translate campaign data into clear creative briefs for the design/content team.
• Set up and maintain accurate tracking through GA4, GTM, Meta Pixel and UTMs.
• Connect marketing performance with lead quality and sales outcomes using Zoho CRM, WhatsApp and website enquiry data.
• Prepare concise weekly reports with insights, budget recommendations and next actions.
• Monitor competitors and platform changes, focusing on actions that drive business outcomes.

Skills

Performance marketing

Meta Ads Manager

Google Ads

Budget management

Analytics

Tools

GA4

GTM

Meta Pixel

Job description

The Crafture is a Gurugram-based bespoke furniture studio creating handcrafted, made-to-order furniture for homes, hospitality spaces and design-led businesses. With our own manufacturing setup, we work across solid wood, cane and upholstery to deliver distinctive, durable pieces and complete-home furniture solutions.

The Role

We are looking for a hands-on Performance Marketer who can plan, execute and scale paid campaigns across Meta and Google. You will own the complete performance funnel - from audience strategy and creative testing to tracking, optimisation and lead quality. The role is ideal for someone who is analytical, commercially aware and comfortable working closely with founders, sales and creative teams.

Key Responsibilities

Plan, launch and optimise lead-generation and conversion campaigns across Meta Ads and Google Ads.

Own campaign structure, audience segmentation, keyword strategy, bidding, budgets and daily performance optimisation.

Drive qualified enquiries for full-home furniture, bespoke furniture, hospitality projects and B2B partnerships across priority cities.

Track and improve core metrics including spend, CTR, CPC, conversion rate, CPL, CAC, ROAS and lead-to-sale conversion.

Build a disciplined testing calendar for creative formats, hooks, copy, audiences, offers and landing pages.

Translate campaign data into clear creative briefs and work with the design/content team to produce higher-performing ads.

Set up and maintain accurate tracking through GA4, Google Tag Manager, Meta Pixel/CAPI, UTMs and relevant conversion events.

Connect marketing performance with lead quality and sales outcomes using Zoho CRM, WhatsApp and website enquiry data.

Prepare concise weekly reports with insights, learnings, budget recommendations and next actions - not just metric dumps.

Monitor competitors, platform changes and emerging opportunities without chasing trends that do not support business outcomes.

What We Are Looking For

2-4 years of hands-on performance marketing experience, preferably with a D2C, e-commerce, interiors, real-estate, luxury or premium consumer brand.

Strong working knowledge of Meta Ads Manager and Google Ads, including Search, Display, Performance Max and remarketing.

Demonstrated ability to manage budgets independently and improve ROAS, CAC or CPL through structured optimisation.

Practical understanding of conversion tracking, attribution, GA4, GTM and performance dashboards.

Comfort with numbers, experimentation and making decisions from imperfect data.

Clear communication skills and the ability to collaborate with founders, salespeople, designers and content creators.

A portfolio or case studies showing actual campaign budgets, approach and results.

Success in This Role Will Be Measured By

Growth in qualified leads and revenue influenced by paid campaigns.

Improvement in CPL, CAC, ROAS and lead-to-sale conversion.

Lead quality across retail, complete-home, hospitality and B2B enquiries.

Speed and quality of testing, learning and budget reallocation.

Accuracy and usefulness of tracking, reporting and actionable insights.

Why Join Us

Work directly with the founders and influence growth strategy, not only campaign execution.

Build performance marketing for a design-led brand with its own manufacturing capability and strong visual content.

Take ownership across the full funnel and see a direct connection between campaigns, leads and sales.