Performance Creative Designer

Heads Up For Tails; Gurugram District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Heads Up For Tails (HUFT) seeks a Performance Creative Designer with 3–5 years of experience who understands not just how digital creatives look, but why they perform.

You’ll collaborate with the Performance Marketing and Creative Studio teams to craft high-performing creatives across Meta, Google, Blinkit, Zepto, Swiggy Instamart and other digital platforms, delivering fast, scalable assets while maintaining brand consistency.

Qualifications

• 3–5 years of experience in graphic design, preferably with a digital agency, D2C brand or consumer business.
• Strong understanding of performance marketing creatives and digital advertising formats.
• Experience creating creatives for Meta, Google Ads, Quick Commerce or E-commerce platforms.
• Strong portfolio showcasing performance-led creative work.

Responsibilities

• Design thumb-stopping, conversion-focused creatives across Meta, Google and other digital platforms.
• Create product creatives, offer communication, app banners, category pages and campaign assets for quick commerce and e-commerce platforms.
• Develop static, GIF and simple motion creatives where required.
• Use performance insights, consumer behaviour and platform trends to develop creative concepts.
• Create multiple variants, test different hooks, layouts and messaging, and optimise based on performance learnings.
• Own the end-to-end execution of performance creative requests and ensure timely delivery.
• Coordinate with designers, copywriters, Creative Studio and Performance Marketing teams.
• Prioritise requests, manage multiple projects and ensure deadlines are met.
• Maintain speed and quality across a high-volume creative environment.
• Adapt creatives across formats and platforms while maintaining brand consistency.
• Use AI tools for ideation, image generation, creative iteration and workflow optimisation.
• Continuously introduce fresh visual hooks, layouts, storytelling approaches and formats to combat creative fatigue.

Skills

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Canva

CorelDRAW

AI-powered tools

Motion graphics

Tools

ChatGPT

Midjourney

Adobe Firefly

Job description

We’re looking for a Performance Creative Designer with 3–5 years of experience who understands not just how digital creatives look, but why they perform.

You’ll work closely with the Performance Marketing and Creative Studio teams to create high-performing creatives across Meta, Google, Blinkit, Zepto, Swiggy Instamart and other digital platforms.

This role combines creative thinking, performance marketing, experimentation and creative operations.

What You’ll Do

Performance Creative

• Design thumb-stopping, conversion-focused creatives across Meta, Google and other digital platforms.
• Create product creatives, offer communication, app banners, category pages and campaign assets for quick commerce and e-commerce platforms.
• Develop static, GIF and simple motion creatives where required.
• Use performance insights, consumer behaviour and platform trends to develop creative concepts.
• Create multiple variants, test different hooks, layouts and messaging, and optimise based on performance learnings.

Creative Operations

• Own the end-to-end execution of performance creative requests and ensure timely delivery.
• Coordinate with designers, copywriters, Creative Studio and Performance Marketing teams.
• Prioritise requests, manage multiple projects and ensure deadlines are met.
• Maintain speed and quality across a high-volume creative environment.

Creative Excellence

• Adapt creatives across formats and platforms while maintaining brand consistency.
• Use AI tools for ideation, image generation, creative iteration and workflow optimisation.
• Continuously introduce fresh visual hooks, layouts, storytelling approaches and formats to combat creative fatigue.

Who We’re Looking For

• 3–5 years of experience in graphic design, preferably with a digital agency, D2C brand or consumer business.
• Strong understanding of performance marketing creatives and digital advertising formats.
• Experience creating creatives for Meta, Google Ads, Quick Commerce or E-commerce platforms.
• Strong portfolio showcasing performance-led creative work.
• Good project and time management skills with the ability to manage multiple priorities.
• Curious about consumer psychology, creative hooks, scroll behaviour and conversion-focused design.
• Comfortable collaborating with multiple stakeholders in a fast-paced environment.

Skills Required

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Canva
• CorelDRAW - good to have
• Experience with AI-powered creative tools such as ChatGPT, Midjourney, Adobe Firefly or similar.
• Basic motion graphics/video editing skills are a plus.

What Will Set You Apart

• Experience with D2C, retail or consumer brands.
• Experience with Quick Commerce platforms.
• Understanding of A/B testing and conversion-focused design.
• Ability to balance creativity, speed and business outcomes.
• Strong organisational skills and a performance-first mindset.
• You instinctively understand why some ads stop the scroll while others don’t.

Why This Role Matters

Performance marketing is a key growth driver for HUFT, with creatives going live across multiple platforms every day. You’ll play a direct role in creating high-quality, performance-led creatives at speed and shaping how HUFT connects with customers across the digital marketplace.

Skills: commerce,adobe,d2c,platforms,performance marketing