Graphic Designer

PeopleStrong; India; On-site; INR 600,000 - 900,000; Full time

Job summary

PeopleStrong is seeking a skilled Graphic Designer to craft high-performing visual creatives for marketplaces and digital media, aligning with brand guidelines and performance metrics.

You will collaborate with performance marketing, brand, and marketplace teams to optimize A+ and B+ content, design modular templates, and leverage AI tools to scale output while maintaining quality.

Qualifications

• 3–4 years in digital design, performance creatives, or ecommerce brand design (beauty/FMCG preferred).
• Strong understanding of platform creative requirements (Meta, Google, Amazon, Flipkart).
• Ability to design conversion-oriented creatives, not only brand creatives.
• Hands-on experience with A+ / B+ content creation.
• Familiarity with creative analytics (CTR, CVR, engagement metrics).
• Working knowledge of AI-based creative tools and scalable workflows.

Responsibilities

• Creative Development for Performance Platforms: design platform-specific creatives to convert and drive CTR.
• Marketplace & E-commerce Creative Optimization: build and optimize Amazon A+/Flipkart B+ content and product storytelling.
• Creative Testing & Iteration: participate in weekly reviews and maintain testing frameworks.
• AI-Assisted Creative Production: use AI tools to accelerate ideation and scaling.
• Stakeholder Interaction: collaborate with internal teams and external agencies for campaigns.

Skills

Digital design

Performance creatives

E-commerce design

Creative analytics

Education

Bachelor's in Design

Tools

Photoshop

Illustrator

Midjourney

Firefly

Job description

The Graphic Designer will be responsible for building high-performing visual creatives across marketplaces and digital media platforms. The role combines design thinking with performance understanding, creating platform-native creatives that drive conversion, improve CTR, and strengthen brand recall.

You will work closely with performance marketing, brand, and marketplace teams to continuously test, optimize, and scale creatives across Amazon, Flipkart, Quick Commerce, D2C, Meta and Google ecosystems. The role also involves optimizing A+ and B+ content and leveraging AI tools to increase creative velocity while maintaining brand consistency.

KEY RESPONSIBILITIES

Creative Development for Performance Platforms

You will create platform-specific creatives designed to convert, not just look good.

Design static, motion and short-format video creatives for Meta, Google, and marketplace ads

Build multiple creative variations based on hooks, audience intent, and funnel stage

Adapt creatives to platform behaviours (scroll-stopping vs search-intent vs product-comparison formats)

Collaborate with performance team to interpret CTR, CVR and engagement metrics into design iterations

Create thumb-stopping creatives optimized for mobile-first consumption

Marketplace & E-commerce Creative Optimization

Design and continuously optimize Amazon A+ content and Flipkart B+ content modules

Improve product page storytelling, hierarchy, and conversion-focused layouts

Create brand stores, listing images, comparison charts and infographics

Align creatives with keyword intent and consumer decision journey

Work with catalog team to ensure consistency across SKU families and variants

Creative Testing & Iteration

Participate in weekly creative performance reviews

Understand what worked, why it worked, and where it works

Maintain versioning and structured testing frameworks (hook, benefit, proof, format testing)

Develop reusable creative templates for scaling campaigns

AI-Assisted Creative Production

Use AI tools to accelerate ideation, adaptation, and scaling of creatives

Generate variations of backgrounds, compositions, and formats efficiently

Create modular design systems that allow high-volume output without quality drop

Stay updated on emerging creative production tools and workflows

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interacts with: Business Head, Marketing Team, Performance Marketing Team, Ecommerce Team

Nature of Interaction: Routine collaboration for campaign launches, performance reviews, and creative optimization decisions

Type of Interaction: External

Interaction with: Agencies, freelancers, platform partners

Nature of Interaction: Creative execution and iteration coordination

JOB REQUIREMENTS

Professional Experience and Relevant Skills

Experience: 3–4 years in digital design, performance creatives, or e-commerce brand design (beauty/FMCG preferred)

Strong understanding of platform creative requirements (Meta, Google, Amazon, Flipkart)

Ability to design conversion-oriented creatives, not only brand creatives

Hands-on experience with A+ / B+ content creation

Familiarity with creative analytics (CTR, CVR, engagement metrics)

Working knowledge of AI-based creative tools and scalable workflows

Tools & Software

Advanced proficiency: Photoshop, Illustrator

Bonus: Figma and template-based design systems

AI Tools: Midjourney / Firefly / similar creative assistance platforms

Academic Qualifications & Certifications

Bachelor’s degree in Design / Visual Communication / Multimedia or related field