You'll move between a logo project for one client and a Meta ad creative for another on the same day. Branding, performance creatives, social media, moodboards, mock-ups, and short-form video are all in scope. You'll work directly with the performance marketer and copywriter: translating data-backed briefs into visuals that convert.
Responsibilities
Performance & Ad Creatives
- Design static, carousel, and story creatives for Meta and Google Display campaigns
- Produce multiple creative variations per campaign
- Ensure platform-correct dimensions, safe zones, and format specs across Meta, Google, and YouTube Social Media
- Design feed posts, stories, reels covers, and thumbnails across Instagram, Facebook, and LinkedIn
- Select appropriate visuals for festive, promotional, and educational posts; ensuring design and copy work as one
- Deliver assets on time across all active client accounts
Branding, Identity & Mock-Ups
- Design logos, brand identity systems, color palettes, typography guides, and brand guidelines
- Create mock‑ups for uniforms, brochures, brand kits, and ad banners
- Design offline collateral: pamphlets, banners, and hoardings
- Adhere to client-provided brand guidelines at all times
Moodboards & Creative Direction
- Build campaign moodboards, including logo concepts, during client onboarding and planning
- Translate written briefs into clear visual concepts before execution begins
Short‑Form Video & Colour
- Edit short‑form reels and ad videos for Meta & Google platforms
- Apply colour correction and grading to video and photography assets across all client brands
- Add text overlays, transitions, pacing, and sound appropriate to each brand
Kannada Text Integration
- Incorporate Kannada text into designs for relevant clients
Collaboration
- Receive and execute performance briefs from the performance marketer
- Work with the copywriter to ensure design and copy land as a unit
- Proactively suggest fresh directions to improve ad performance & social media engagement
Skills Required
Software
- Adobe Photoshop, Illustrator, After Effects, Premiere Pro, Lightroom
- Figma (preferred, not mandatory)
Design
- Logo design and brand identity
- Typography, layout, colour theory
- Moodboard creation and mock‑up design
- Platform‑specific design: Meta, Google Display, Instagram, LinkedIn Video & Motion
- Short‑form reel and ad video editing
- Basic to intermediate motion graphics
- Colour correction and grading: video and photo
Performance Design
- Designing for conversion: hooks, thumb‑stopping visuals, CTA placement
- Fast creative variation production for ads
Requirements
- 1 to 2 years of experience in graphic design
- Strong portfolio across branding, social, ads, and video. Mandatory, no portfolio = no consideration.
- Ability to independently execute from concept to final production
- Strong communication and collaboration skills