Performance Marketing Manager (Meta, Google & D2C Website)

Divisa Herbals Private Limited; Chandigarh; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Divisa Herbals Private Limited seeks a Performance Marketing Manager to own and scale Meta and Google campaigns for our D2C site. You will manage budgets, optimize CAC and ROAS, and drive revenue growth from day one.

You will set up robust tracking (GA4, GTM, Pixel/CAPI, Shopify), test creatives and landing pages, and collaborate with founders to build a repeatable growth engine while staying compliant with ad policies.

Qualifications

• 2–5 years hands‑on campaigns on Meta and Google.
• Managed monthly ad spends for a D2C/e‑commerce brand.
• Comfortable with GA4, GTM, Pixel/CAPI, and Shopify.
• Strong with numbers and Google Sheets/Excel.
• Proficient with AI tools (ChatGPT, Claude, and Gemini).

Responsibilities

• Plan, launch, and run Meta and Google campaigns for our D2C website.
• Own the numbers: spend, CAC, ROAS, CTR, CPM, conversion rate, AOV, and revenue growth.
• Run constant tests: audiences, creatives, offers, landing pages, and bundles. Kill fast, scale what works.
• Set up and maintain tracking: Pixel + CAPI, GA4, GTM, Shopify, UTMs. Make sure every rupee is measurable.
• Improve website conversions with landing pages, product page changes, checkout fixes, and A/B tests.
• Work with the creative strategist on what is working and what to make next, based on data.
• Stay within ad policies for health and wellness products on Meta and Google and within ASCI guidelines.

Skills

Campaign management

Data analytics

Numbers literacy

Tools

GA4

GTM

Pixel/CAPI

Shopify

Job description

Performance Marketing Manager (Meta, Google & D2C Website)

WORK MODE: Full-time, in office (Chandigarh)

REPORTING TO: Founders

EXPERIENCE: 2–5 years hands‑on

STAGE: Early‑stage brand with strong founder backing.

About us

We are building a premium Ayurveda wellness brand that brings together traditional Ayurvedic knowledge with modern science, sold primarily through our own D2C website. The founding team has built household‑name Ayurveda brands before and brings deep experience in brand building, technology, and investing.

We want young, sharp marketers who live inside Ads Manager, think in hooks and tests, leverage AI tools, and want to own real budgets and real numbers early in their career.

The mandate

Acquire customers profitably on Meta and Google, convert them on our website, and scale.

WHAT YOU WILL DO

• Plan, launch, and run Meta and Google (Search, Shopping, PMax, and YouTube) campaigns for our D2C website.
• Own the numbers: spend, CAC, ROAS, CTR, CPM, conversion rate, AOV, and revenue growth.
• Run constant tests: audiences, creatives, offers, landing pages, and bundles. Kill fast, scale what works.
• Set up and maintain tracking: Pixel + CAPI, GA4, GTM, Shopify, UTMs. Make sure every rupee is measurable.
• Improve website conversions with landing pages, product page changes, checkout fixes, and A/B tests.
• Work with the creative strategist on what is working and what to make next, based on data.
• Stay within ad policies for health and wellness products on Meta and Google and within ASCI guidelines.

MUST HAVE

• 2–5 years of hands‑on campaigns (built and run) on Meta and Google (in‑house or freelance).
• Has personally managed monthly ad spends for a D2C/e‑commerce brand; can explain results.
• Comfortable with GA4, GTM, Pixel/CAPI, and Shopify.
• Strong with numbers and Google Sheets/Excel.
• Proficient with AI tools (ChatGPT, Claude, and Gemini).

GOOD TO HAVE

• Wellness, beauty, or personal‑care D2C experience.
• Amazon Ads / Seller Central and quick commerce ads (Blinkit, Zepto, Swiggy Instamart).
• CRO tools (Microsoft Clarity, Hotjar, VWO), landing page builders, and Klaviyo/WhatsApp marketing tools.

Why this is a good move for you

• Own the numbers from day one: CAC, ROAS.
• Work directly with founders; no layers.
• Build the growth engine from scratch: account structure, tracking, creative system, and website CRO.
• Performance‑linked incentives. Clear path to lead the growth team as the brand scales.

What we offer

• Real budgets, real responsibility, and direct work with experienced founders.
• Clear path to lead the growth team as we add Amazon, quick commerce, and more channels.