Perfomance Marketing Manager- Hospitality

Tagbin Services; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Tagbin Services in Gurugram, Haryana, India invites a Performance Marketing Manager- Hospitality to join full-time on-site. You will architect and implement advanced paid campaigns to boost brand visibility, ticket sales, and restaurant reservations.

You will own analytics, tracking with GA4, GTM, Meta Pixel, and Google Ads, optimize creatives with the team, run A/B tests, and report on ROAS, CAC, and revenue impact.

Qualifications

• 4 to 7 years of advanced performance marketing experience.
• Proven ability to manage Meta Ads Manager and Google Ads campaigns.
• Experience driving online ticket sales, event bookings, restaurant reservations, or ecommerce conversions.
• Strong understanding of ROAS, CAC, CPA, CPC, CTR, and optimization.
• Hands-on with GA4, GTM, Meta Pixel and conversion tracking.
• Proficient in remarketing, retargeting and funnel optimization.
• Experience managing large monthly ad budgets.
• Strong analytical and data-driven decision making.

Responsibilities

• Design, execute and optimize paid campaigns across Meta Ads and Google Ads.
• Architect performance-driven campaigns to maximize ticket sales and reservations.
• Manage budgets, bidding strategies and audience targeting.
• Set up and maintain tracking with GA4, GTM and Meta Pixel.
• Analyze metrics and present weekly/monthly performance reports.
• Collaborate with creatives to produce ad assets and A/B tests.
• Coordinate with partners/influencers for promotions.

Skills

Performance marketing

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Conversion tracking

Remarketing

Budget management

Data analytics

Campaign optimization

Tools

Meta Pixel

Google Analytics 4

Google Tag Manager

Job description

ABOUT THE ROLE

Join us as a Performance Marketing Manager- Hospitality in Gurugram, Haryana, India. Full-Time, On-Site, joining within 15 days. You will architect and implement advanced performance marketing strategies to amplify brand visibility, drive ticket sales, and increase restaurant reservations. Your role involves orchestrating complex paid advertising campaigns, utilizing advanced analytics to track performance metrics, and collaborating with creative teams to optimize marketing outcomes through data-driven insights.

KEY RESPONSIBILITIES

1. Performance Marketing & Paid Campaign Management

• Design, execute, and optimize sophisticated paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads, leveraging advanced targeting and segmentation techniques.
• Engineer performance-driven campaigns to maximize ticket sales, event bookings, and restaurant reservations through strategic audience insights and data.
• Oversee campaign budgets, implement advanced bidding strategies, and refine audience targeting based on real-time analytics.

1. Analytics, Tracking & Reporting

• Architect and manage comprehensive tracking systems using Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking to capture granular data.
• Monitor campaign performance through detailed metrics analysis, including impressions, CTR, CPC, CPL, CPA, CAC, ROAS, and conversion rates, using advanced data visualization tools.
• Conduct in-depth analysis of campaign data to uncover insights and identify opportunities for performance enhancement.
• Develop and present detailed weekly and monthly performance reports, emphasizing campaign expenditures, ticket sales, bookings, and revenue generated.
• Formulate data-driven strategies to optimize marketing investments, leveraging predictive analytics to forecast and improve business outcomes.

1. Social Media & Campaign Coordination

• Collaborate intensively with creative and content teams to produce high-impact ad creatives, videos, reels, and promotional campaigns, utilizing cutting-edge design and editing tools.
• Develop complex campaign strategies tailored to events, festivals, weekends, special occasions, and promotional activities, integrating cross-channel marketing tactics.
• Execute A/B testing of creatives, ad copies, audiences, and landing pages, employing advanced statistical methods to determine efficacy.
• Coordinate with external agencies, influencers, and event partners, ensuring seamless integration and alignment with overarching marketing strategies.

REQUIRED SKILLS AND EXPERIENCE

1. 4 to 7 years of advanced experience in performance marketing, with a focus on strategic campaign management.
2. Deep expertise in Meta Ads Manager and Google Ads, with a track record of leveraging platform-specific features for optimization.
3. Demonstrated success in driving online ticket sales, event bookings, restaurant reservations, or e-commerce conversions through sophisticated marketing techniques.
4. Comprehensive understanding of ROAS, CAC, CPA, CPC, CTR, and conversion optimization, with the ability to apply these concepts to real-world scenarios.
5. Extensive experience with GA4, Google Tag Manager, Meta Pixel, and conversion tracking, including custom implementation and troubleshooting.
6. Proficient in remarketing, retargeting, audience segmentation, and funnel optimization, with a focus on maximizing conversion rates.
7. Proven experience managing substantial monthly digital advertising budgets, with a focus on ROI maximization.
8. Strong analytical, problem-solving, and campaign management skills, with a focus on data-driven decision-making.
9. Ability to independently manage complex campaigns and take ownership of revenue-driven marketing outcomes, demonstrating leadership and strategic thinking.

WHAT WE OFFER

An opportunity to work with a dynamic and innovative team in a fast-paced environment, contributing to exciting projects that integrate cutting-edge creativity and technology.