Partner Marketing Manager

NetCom Learning; Dadri; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Sarder Inc. is seeking a dynamic Partner Marketing Manager to plan and manage marketing‑initiated activities within budget and deadlines.

The role involves collaborating with partners to grow joint marketing plans and optimize performance across digital channels and campaigns. The ideal candidate will define the global marketing strategy for AI CERTs' ATPs, co-develop value propositions, manage MDF programs, and drive multi-channel promotion across websites, social, events, and content

Qualifications

• 6+ years of experience in marketing roles (excluding internships).
• Experience building, executing, and scaling cross-functional programs or campaigns from concept to execution.
• Experience using data and metrics to evaluate performance and inform optimization.
• Experience in partner/channel marketing and go-to-market strategy development.

Responsibilities

• Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.
• Act as the primary point of contact for co-developing and maintaining the joint value proposition between AI CERTs and its ATPs.
• Plan and manage marketing efforts tied to certification product launches through ATPs.
• Develop and manage the Marketing Development Funds (MDF) program: create frameworks, drive joint planning, and track effectiveness and ROI.

Skills

Marketing strategy

Cross-functional programs

Data-driven marketing

Partner marketing

Tools

Marketo

Salesforce

Tableau

HubSpot

Job description

Shift / Working Hours: US Shift (3PM-12AM)

Employment Type: (Full-time )

Company Overview

Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought‑leadership media.

Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future‑ready workforce in an AI‑driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era

About the Role

We are seeking a dynamic and creative Partner marketing Manager to join our team. The ideal candidate will be responsible for planning and managing marketing‑initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors.

What you will do:

• Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.
• Act as the primary point of contact for co‑developing and maintaining the joint value proposition between AI CERTs and its ATPs.
• Plan and manage marketing efforts tied to certification product launches through ATPs.
• Develop and manage the Marketing Development Funds (MDF) program: create frameworks, drive joint planning, and track effectiveness and ROI.
• Ensure proper promotion of digital ATP value via owned marketing channels including website, social, and campaign integration.
• Create and manage a consistent sponsorship framework for ATP participation in AI CERTs events.
• Collaborate with the content team to produce marketing collateral and enablement resources tailored for ATPs.
• Maintain and grow a digital resource hub with co‑branded, customizable marketing content for ATPs to support lead generation and regional campaign efforts.

What we are looking for:

• 6+ years of experience in marketing roles (excluding internships)
• Experience building, executing, and scaling cross‑functional programs or campaigns from concept to execution
• Experience using data and metrics to evaluate performance and inform optimization
• Experience in partner/channel marketing and go‑to‑market strategy development

Preferred Qualifications

• Proven ability to use customer research and performance data to shape campaigns and improve partner success
• Hands‑on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot)
• Background in B2B/B2C technology marketing, certification or training services, or SaaS products
• Strong communication, stakeholder management, and project leadership skills across global and cross‑functional teams