Paid Social Specialist

Talentboon Consulting Pvt Ltd; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Talentboon Consulting Pvt Ltd in Hyderabad is seeking a Paid Social Specialist to drive performance across multiple international markets. The role requires hands-on management of campaigns on Meta, LinkedIn, TikTok, Snapchat and Quora, with a strong focus on ROI and efficiency.

You will plan, optimize budgets, run A/B tests, analyze results, and collaborate with marketing, analytics, and development teams to turn data into measurable business outcomes.

Qualifications

• 4+ years of paid social media campaign experience.
• Hands-on with Meta Ads Manager and paid social platforms.
• Strong optimization, budgeting, and performance analysis.
• Experience with A/B testing, reporting, and ROI improvement.
• Good Excel skills and data-driven approach.
• Familiarity with bid management tools.

Responsibilities

• Plan, execute, and optimize paid social campaigns across Meta, LinkedIn, TikTok, Snapchat, and Quora.
• Manage campaign budgets, pacing, and advertising spend.
• Analyze campaign performance and improve ROI, conversions, and cost efficiency.
• Develop A/B testing strategies for creatives, audiences, and campaign formats.
• Prepare performance reports and provide data-driven recommendations.
• Collaborate with marketing, analytics, web development, and external stakeholders.
• Monitor industry trends, emerging advertising technologies, and platform best practices.
• Ensure campaigns follow platform policies and data privacy standards.

Skills

Paid social campaigns

Meta Ads Manager

Budget management

A/B testing

Excel

Bid management tool

Job description

We're Hiring | Paid Social Specialist

Location: Hyderabad
Experience: 4+ Years
Work Mode: Full-time

About the Opportunity

We are looking for a performance-driven Paid Social Specialist to join a growing global digital marketing environment. The ideal candidate will have strong hands-on experience managing paid social campaigns, optimizing advertising performance, and supporting international markets.

Key Responsibilities

• Plan, execute, and optimize paid social campaigns across Meta, LinkedIn, TikTok, Snapchat, and Quora.
• Manage campaign budgets, pacing, and advertising spend.
• Analyze campaign performance and improve ROI, conversions, and cost efficiency.
• Develop A/B testing strategies for creatives, audiences, and campaign formats.
• Prepare performance reports and provide data-driven recommendations.
• Collaborate with marketing, analytics, web development, and external stakeholders.
• Monitor industry trends, emerging advertising technologies, and platform best practices.
• Ensure campaigns follow platform policies and data privacy standards.

Mandatory Skills

• 4+ years of experience in paid social media campaigns, media buying, and campaign strategy.
• Hands-on experience with Meta Ads Manager and paid social advertising platforms.
• Strong campaign optimization, budget management, and performance analysis skills.
• Experience with A/B testing, campaign reporting, and ROI improvement.
• Good analytical skills and proficiency in Microsoft Excel.
• Knowledge of at least one third-party bid management tool.

Preferred Experience

• Experience managing campaigns for international markets such as the US, UK, Europe, or Australia.
• Exposure to global clients, multi-market campaigns, or international marketing teams.
• Experience across multiple paid social platforms.

Ideal Candidate

Someone who combines analytical thinking with hands‑on campaign execution, understands audience behavior across markets, and can turn advertising data into measurable business outcomes.