Paid Social Manager

Wildnet Technologies; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Wildnet Technologies is seeking an experienced Paid Social Manager to lead and optimise paid social campaigns across multiple platforms. You will drive strategy, manage campaigns, and mentor junior team members.

Responsibilities include planning and executing campaigns on Meta, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn; analyzing performance with GA4; and presenting insights to clients while building strong relationships and growth opportunities.

Qualifications

• 4–5 years in Paid Social, agency experience preferred.
• Hands-on with Meta, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn ads.
• Strong campaign planning, execution, optimisation, reporting and performance analysis.
• Full-funnel campaign management and understanding of the broader media mix.
• Excellent communication, client management, and presentation skills.

Responsibilities

• Plan, execute, optimise, and report on paid social campaigns across platforms.
• Develop campaign strategies aligned with client objectives, KPIs, budgets, and target audiences.
• Monitor campaign performance, conduct quality checks, and identify opportunities for optimisation.
• Prepare weekly and monthly performance reports and provide actionable insights using analytics tools such as GA4.
• Build and maintain strong client relationships, present campaign results, and recommend growth opportunities.
• Manage campaign budgets, spending, pacing, billing, and account setup processes.
• Mentor junior team members, manage workloads, provide feedback, and support their professional development.
• Stay updated on emerging social media trends, advertising formats, and platform features.

Skills

Paid Social

Campaign Management

Client Management

GA4 Analytics

Mentoring

Cross-platform Ads

Tools

GA4

Job description

Job Summary

We are looking for an experienced Paid Social Manager to lead and optimise paid social campaigns across multiple platforms. The ideal candidate will have strong hands-on campaign management skills, strategic thinking, client management experience, and the ability to mentor junior team members.

Responsibilities

• Plan, execute, optimise, and report on paid social campaigns across Meta, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn.
• Develop campaign strategies aligned with client objectives, KPIs, budgets, and target audiences.
• Monitor campaign performance, conduct quality checks, and identify opportunities for optimisation.
• Prepare weekly and monthly performance reports and provide actionable insights using analytics tools such as GA4.
• Build and maintain strong client relationships, present campaign results, and recommend growth opportunities.
• Manage campaign budgets, spending, pacing, billing, and account setup processes.
• Conduct campaign audits and contribute to new business pitches and internal best practices.
• Mentor junior team members, manage workloads, provide feedback, and support their professional development.
• Stay updated on emerging social media trends, advertising formats, and platform features.

Qualifications

• Experience: 4-5 years of experience in Paid Social; agency experience is preferred.
• Hands-on experience with Meta Ads, TikTok Ads, Snapchat, Pinterest, Reddit, and LinkedIn advertising.
• Strong knowledge of campaign planning, execution, optimisation, reporting, and performance analysis.
• Experience in full-funnel campaign management and an understanding of the broader media mix.
• Excellent communication, client management, and presentation skills.
• Ability to manage multiple client accounts and campaigns simultaneously.
• Proficiency in Google Workspace and/or Microsoft Office, particularly Excel/Sheets and PowerPoint/Slides.
• Strong analytical, organisational, problem-solving, and team management skills.