Senior Associate - Campaign Management

Indegene; Bengaluru; Presencial; INR 800 000 - 1 200 000; Tempo integral

Resumo da oferta

Indegene is seeking a Senior Associate – Campaign Management in Bengaluru. This role focuses on executing digital marketing strategies for pharma brands, emphasizing social media and paid campaigns. Candidates should have a strong background in social listening, analytics, and managing multiple campaigns.

The ideal candidate will possess 5–7 years of relevant experience, with proven skills in tools like Brandwatch and Google Analytics. Join Indegene to contribute to an inclusive workplace committed to diversity.

Qualificações

• 5–7 years of hands-on digital marketing experience with expertise in social listening, analytics, social media, and paid ads.
• Mandatory experience with Pharma, Healthcare, or Life Sciences clients.
• Strong communication and analytical skills.

Responsabilidades

• Design and implement end-to-end digital marketing strategies for pharma brands.
• Lead social listening initiatives and performance tracking.
• Manage paid campaigns across Meta, LinkedIn, and YouTube.
• Collaborate to ensure compliance with pharma regulations.
• Conduct keyword research and audience analysis.

Conhecimentos

Social listening & analytics

Social media management

Paid ads management (Social & Google)

Analytical skills

Project management

Ferramentas

Brandwatch

Sprinklr

Talkwalker

Meltwater

Google Analytics/GA4

Descrição da oferta de emprego

Senior Associate – Campaign Management

Job Description: We are seeking a Digital Marketing Specialist with proven expertise in Social Listening, Social Media Marketing, and Paid Social Campaigns, along with working knowledge of Search Engine Marketing (SEM). Prior experience in the Pharma/Life Sciences industry is mandatory.

Key Responsibilities

• Digital strategy execution: Design and implement end-to-end digital marketing strategies focused on social media, paid campaigns, and audience engagement for pharma/life sciences brands.
• Social listening & analytics: Lead initiatives using tools such as Brandwatch, Sprinklr, Talkwalker, or Meltwater to track performance, sentiment, and competitor insights. Write boolean queries and build live dashboards.
• Paid social campaigns: Manage campaigns across Meta, LinkedIn, and YouTube, with additional support for Google Ads and Microsoft/Bing Ads.
• Campaign management: Oversee setup, targeting, tracking, optimization, reporting, and performance analysis.
• Compliance alignment: Collaborate with brand and strategy teams to ensure campaigns meet pharma regulations and MLR requirements.
• Search marketing: Conduct keyword research, audience analysis, forecasting, and optimization across social and search platforms.
• Best practices: Apply A/B testing, segmentation, bid optimization, geotargeting, and creative testing.
• Performance monitoring: Track budgets, pacing, and timelines while delivering actionable insights.
• Trend awareness: Stay updated on digital innovations, social media developments, and evolving pharma compliance requirements.

Qualifications & Skills

• Mandatory experience with Pharma, Healthcare, or Life Sciences clients/organizations.
• 5–7 years of hands‑on digital marketing experience with expertise in: Social listening & analytics; Social media management; Paid ads management (Social & Google).
• Background in digital marketing agencies servicing pharma clients or direct pharma/life sciences organizations.
• Proficiency with tools such as Brandwatch, Sprinklr, Talkwalker, Meltwater.
• Working knowledge of Google Analytics/GA4 and campaign reporting.
• Strong analytical, communication, and project management skills.
• Ability to manage multiple campaigns simultaneously.
• Proactive, collaborative, and comfortable with hands‑on execution and optimization.

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.