Sr. Manager – Media Analytics

Amgen Inc; Hyderabad; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Amgen Inc. is seeking a seasoned analytics leader to own and drive media performance analytics for HCP and consumer marketing initiatives across brands and geographies. You will lead a team of analysts, partner with brand teams and US-based leadership, and guide QBR preparation from a media perspective.

The role emphasizes strategy, KPI framework development, and consistent reporting while collaborating with global analytics teams and vendors. Strong storytelling with data is essential.

Qualifications

• Masters or PhD in Analytics, Marketing Science, or related field with 8+ years of analytics experience including 3+ years in a leadership role.
• Experience leading media analytics for HCP and/or consumer marketing campaigns in life sciences or regulated industries.
• Proficiency in storytelling using data with Tableau, Excel, PowerPoint, SQL/Python.

Responsibilities

• Own and lead delivery of media performance analytics for Amgen's HCP and consumer marketing initiatives across brands and geographies.
• Manage a team of analysts responsible for recurring and ad hoc reporting, ensuring quality and stakeholder alignment.
• Serve as the primary analytics partner for brand teams, marketing science, and US-based media leadership to define goals, interpret trends, and drive action.
• Guide QBR preparation and delivery from a media measurement perspective, aligning campaigns, KPIs, and insights.
• Lead identification of trends, underperformance drivers, and optimization opportunities from historical data.
• Define and evolve KPI frameworks and performance benchmarks with brand and media stakeholders.
• Partner with analytics, marketing, and vendor teams to align methodologies, data definitions, and reporting expectations.
• Ensure consistency, scalability, and clarity in all performance reporting and media analytics outputs.
• Take accountability for delivery managed by L5 leads; resolve escalations and maintain alignment with US senior managers and global analytics leadership.

Skills

Leadership

Stakeholder management

Cross-functional collaboration

Storytelling with data

Strategic thinking

Education

Master's or PhD in Analytics/Marketing Science

Tools

Tableau

SQL

Python

Excel

PowerPoint

Job description

What you will do

• Own and lead delivery of media performance analytics for Amgens HCP and consumer marketing initiatives across multiple brands and geographies.


• Manage a team of analysts responsible for recurring and ad hoc campaign reporting, ensuring high quality and stakeholder alignment.


• Serve as the primary analytics partner for brand teams, marketing science, and US-based media leadership to define goals, interpret trends, and drive action.


• Guide QBR preparation and delivery from a media measurement perspective, ensuring alignment across campaigns, KPIs, and insights.


• Lead identification of trends, underperformance drivers, and optimization opportunities based on historical campaign data.


• Define and evolve KPI frameworks and performance benchmarks in collaboration with brand and media stakeholders.


• Partner with analytics, marketing, and vendor teams to align on methodologies, data definitions, and reporting expectations.


• Ensure consistency, scalability, and clarity in all performance reporting and media analytics outputs.


• Take accountability for delivery managed by L5 leads; resolve escalations and maintain alignment with US senior managers and global analytics leadership.

What you can expect

As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.

Basic Qualifications

• Masters or PhD in Analytics, Marketing Science, or related field with 8+ years of analytics experience including 3+ years in a leadership role.


• Extensive experience leading media analytics for HCP and/or consumer marketing campaigns, ideally in life sciences or similarly regulated industries.


• Strong track record of delivery ownership, cross-functional collaboration, and insight generation.


• Proficiency in storytelling using data, backed by tools like Tableau, Excel, PowerPoint, and SQL/Python.


• Excellent stakeholder management and presentation skills, especially with US or global marketing partners.

Preferred Qualifications

• Familiarity with QBR rhythms, KPI frameworks, and marketing performance evaluation in a global pharma setting.


• Experience leading teams supporting campaign analytics or media measurement platforms.


• Knowledge of key channels (TV, display, search, social, endemic) and how they relate to KPIs across the marketing funnel.


• Ability to balance delivery oversight with hands-on thought partnership and team capability development.