Paid Media Intern

Elevanta Marketing; Pune District; On-site; INR 201,000 - 268,000; Part time

Job summary

Elevanta Marketing in Pune invites a creative Paid Media Intern to join our Digital Marketing team for a 3-month internship. You will assist in planning, executing, and optimizing paid campaigns across Meta Ads and Google Ads, gaining hands-on experience.

The role emphasizes audience research, ad copy creation, performance monitoring (CTR, CPC, ROAS), and collaboration with content and design teams. A marketing or related degree student with basic analytics and strong communication is ideal.

Qualifications

• Pursuing or holding a bachelor’s degree in a marketing-related field.
• Basic understanding of lead generation strategies and digital marketing.
• Familiarity with Meta Ads Manager and Google Ads is a plus.

Responsibilities

• Assist in planning and executing paid advertising campaigns across platforms like Meta Ads and Google Ads.
• Support setup, monitoring, and optimization of digital ad campaigns.
• Conduct audience research and competitor analysis to identify target audiences.

Skills

Digital marketing basics

Social media platforms

Analytical skills

Communication & teamwork

Education

Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field

Tools

Meta Ads Manager

Google Ads

Excel/Google Sheets

Job description

Duration: 3 Months

About the Role:

We are looking for a creative, enthusiastic, and detail-oriented Paid Media Intern to join our Digital Marketing team. The ideal candidate should have a basic understanding of digital marketing, social media platforms, and online advertising. This role offers hands-on experience in planning, executing, monitoring, and optimizing paid advertising campaigns across various digital platforms.

Key Responsibilities:

- Assist in planning and executing paid advertising campaigns across platforms such as Meta Ads (Facebook & Instagram) and Google Ads.

- Support the team in setting up, monitoring, and optimizing digital ad campaigns.

- Conduct audience research and competitor analysis to identify potential target audiences.

- Assist in creating and managing ad creatives, captions, and advertising copies.

- Monitor campaign performance and track key metrics such as CTR, CPC, CPM, conversions, and ROAS.

- Prepare campaign performance reports and share insights with the team.

- Perform keyword research and assist with audience targeting.

- Coordinate with the content and design teams to develop effective ad creatives.

- Stay updated with the latest digital advertising trends, tools, and platform updates.

Required Skills & Qualifications:

- Bachelor's degree or currently pursuing a degree in Marketing, Business Administration, Mass Communication, or a related field.

- Basic understanding of lead generation strategies and techniques.

- Basic understanding of digital marketing and social media platforms.

- Familiarity with Meta Ads Manager and Google Ads is an added advantage.

- Basic knowledge of Excel or Google Sheets.

- Good analytical and problem-solving skills.

- Strong communication and coordination skills.

- Willingness to learn and ability to work in a team.

- Attention to detail and a proactive attitude.

Preferred Qualifications:

- Basic understanding of paid marketing, performance marketing, and lead generation.

- Knowledge of digital advertising metrics and campaign objectives.

- Any digital marketing certification or relevant academic project will be an advantage.

What We Offer:

- Hands-on experience with real-time advertising campaigns.

- Practical exposure to Meta Ads and Google Ads.

- Learning opportunities under experienced marketing professionals.

- Opportunity to develop analytical and performance marketing skills.

- Potential opportunity for a full-time role based on performance and business requirements.