Paid Marketing Manager

nan; Gujarat; On-site; INR 223,000 - 502,000; Full time

Benefits offered by this job

Flexible schedule

Leave encashment

Paid sick time

Paid time off

Job summary

HypeHouse Media & Marketing is seeking a Paid Marketing Manager to own paid media campaigns across multiple client accounts, from strategy and setup to optimisation, reporting and scaling. You will plan, launch and manage Meta Ads and Google Ads campaigns, develop paid media strategies, and run lead generation, ecommerce, conversions and remarketing while auditing budgets and performance.

Collaborating with the creative, content and web teams, you’ll test ideas, optimise funnels and report clear

Qualifications

• Hands-on experience managing Meta Ads Manager and Google Ads.
• Strong understanding of performance marketing and conversion funnels.
• Experience managing multiple campaigns or client accounts simultaneously.
• Knowledge of Google Analytics 4, Google Tag Manager and conversion tracking.
• Understanding of pixels, events, UTMs and attribution.
• Strong analytical and problem-solving skills.
• Ability to interpret campaign data and turn it into actionable decisions.
• Understanding of landing pages and conversion optimisation.
• Experience with lead-generation and/or ecommerce campaigns.
• Strong communication and reporting skills.
• Ability to take ownership of accounts and make data-driven decisions.

Responsibilities

• Plan, launch and manage Meta Ads and Google Ads campaigns.
• Develop paid media strategies based on client objectives.
• Manage campaigns for lead generation, ecommerce, conversions, awareness and remarketing.
• Conduct audience, keyword and competitor research.
• Structure campaigns, ad sets, audiences and bidding strategies.
• Monitor budgets and allocate spend based on performance.
• Continuously optimise campaigns to improve CPL, CPA, ROAS and conversion rates.
• Analyse campaign data and identify opportunities to scale.
• Develop retargeting and full-funnel advertising strategies.
• Work with creative team on ad concepts, hooks and formats.
• Conduct A/B tests across creatives, audiences, landing pages and campaign structures.
• Track conversions and ensure campaigns measure right actions.
• Prepare performance reports and explain outcomes.

Skills

Meta Ads Manager

Google Ads

Performance marketing

Conversion funnels

Campaign management

GA4

Google Tag Manager

Attribution

Analytics

Landing page optimization

Lead generation

Ecommerce campaigns

Data-driven decisions

Reporting

Tools

GA4

Google Tag Manager

Job description

About HypeHouse

HypeHouse Media & Marketing is a profit-focused creative and performance marketing agency.

We work with brands across industries to build marketing systems that generate leads, increase sales, strengthen brand positioning and drive measurable business growth.

We’re looking for a Paid Marketing Manager who understands that running ads is not about spending budgets. It’s about making those budgets perform.

What You’ll Do

You’ll take ownership of paid media campaigns across multiple client accounts, from strategy and setup to optimisation, reporting and scaling.

Your responsibilities will include:

• Plan, launch and manage Meta Ads and Google Ads campaigns
• Develop paid media strategies based on each client’s business objectives
• Manage campaigns for lead generation, ecommerce, conversions, awareness and remarketing
• Conduct audience, keyword and competitor research
• Structure campaigns, ad sets, audiences and bidding strategies
• Monitor budgets and allocate spend based on performance
• Continuously optimise campaigns to improve CPL, CPA, ROAS and conversion rates
• Analyse campaign data and identify opportunities to scale
• Develop retargeting and full-funnel advertising strategies
• Work closely with the creative team on ad concepts, hooks, messaging and formats
• Conduct A/B tests across creatives, audiences, landing pages and campaign structures
• Track conversions and ensure campaigns are measuring the right actions
• Prepare clear performance reports and explain what worked, what didn’t and what happens next
• Stay updated with changes across Meta, Google and the wider paid media ecosystem

What We’re Looking For

Someone who can look beyond clicks and impressions and understand how advertising contributes to the client’s actual business.

Ideally, you have:

• Hands-on experience managing Meta Ads Manager and Google Ads
• Strong understanding of performance marketing and conversion funnels
• Experience managing multiple campaigns or client accounts simultaneously
• Knowledge of Google Analytics 4, Google Tag Manager and conversion tracking
• Understanding of pixels, events, UTMs and attribution
• Strong analytical and problem-solving skills
• Ability to interpret campaign data and turn it into actionable decisions
• Understanding of landing pages and conversion optimisation
• Experience with lead-generation and/or ecommerce campaigns
• Strong communication and reporting skills
• Ability to take ownership rather than simply follow instructions

The Numbers Should Mean Something to You

You should be comfortable working with metrics such as:

ROAS | CPA | CPL | CTR | CPC | CPM | Conversion Rate | CAC | Frequency | AOV

More importantly, you should understand why those numbers are changing and what to do about them.

You’ll Fit Right In If You...

• Test instead of assuming
• Care about results more than vanity metrics
• Can spot a poorly performing campaign before the client does
• Understand that better creative can sometimes outperform better targeting
• Are comfortable making decisions based on data
• Like experimenting, learning and improving
• Take responsibility for the accounts you manage
• Think about the client’s business, not just their ad account

What You’ll Get

You’ll work across different industries, business models and campaign objectives, giving you exposure to much more than one brand or one type of advertising.

You’ll also work closely with our strategy, creative, content and web teams, giving you the ability to influence the complete marketing funnel rather than operating paid media in isolation.

Location

HypeHouse Media & Marketing
Moneyplant Highstreet, Ahmedabad

This is a full-time, work-from-office position.

Benefits:

Pay: ₹20,000.00 - ₹45,000.00 per month

• Flexible schedule
• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person