Paid Digital Manager

Gedu Services; Dadri; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Gedu Services is seeking a skilled Paid Digital Manager to lead student recruitment through strategic paid campaigns across Google, Meta, LinkedIn, TikTok, and more. You will manage budgets, optimize PPC performance, and use data analytics to maximize enrolments while boosting brand visibility.

The role requires 8–12 years in paid digital advertising, ideally within higher education, with strong analytical and cross-functional collaboration skills.

Qualifications

• Bachelor's degree in marketing or related field; 8–12 years preferred.
• Proven experience in paid digital ads, preferably in higher education.
• Proficiency with Google Ads, Bing Ads, and social channels.
• Strong data analytics and ability to interpret metrics.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Develop and implement paid campaign strategies to recruit students.
• Manage PPC campaigns and budgets across Google Ads, Bing Ads, and social channels.
• Perform keyword research and write compelling ad copy.
• Monitor campaign performance metrics (CTR, CPA, ROAS) and optimize.
• Collaborate on landing page design and CRO to improve leads.
• Stay updated on paid digital marketing trends and best practices.

Skills

Paid advertising

Campaign optimization

Data analytics

Keyword research

Ad copywriting

Landing page optimization

Cross-functional collaboration

Communication

Education

Bachelor's degree in marketing/advertising

Tools

Google Ads

Bing Ads

Social media advertising

Google Analytics

Job description

We are seeking a skilled and results-oriented Paid Digital Manager to join our higher education company. As Paid Digital Manager, you will play a critical role in developing and executing strategic paid campaigns across key marketing channels Google, Meta, LinkedIn, Tik Tok etc and promote our educational programs, drive student enrolment, and enhance our brand visibility. Your expertise in paid advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and overall business growth.

What You'll Do:

1. Develop and implement paid campaign strategies for student recruitment: Create and execute comprehensive paid ads that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies.
2. Manage pay per click campaigns and budgets: Set up, monitor, and optimize paid campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets.
3. Conduct keyword research and ad copywriting: Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions.
4. Monitor and analyse campaign performance: Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend(ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrolment.
5. Implement landing page optimization strategies: Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates.
6. Stay updated on industry trends and best practices: Continuously stay abreast of industry trends, emerging technologies, and best practices in paid digital advertising, digital marketing, and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns.

What You'll bring:

• Bachelor's degree in marketing, advertising, or a related field (preferred) with a minimum of 8-12 years of experience
• Proven experience as a Paid digital ads or in a similar role, preferably in the higher education industry
• Proficiency in Google Ads, Bing Ads, and social media advertising platforms
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques
• Familiarity with analytics tools such as Google Analytics and conversion tracking
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams.
• Experience in education industry will be a plus.

Join us on this exciting journey!