Paid Ads & Performance Lead

Software Co ?; Ahmedabad District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Software Co seeks an exceptional Paid Media & Performance Lead to own strategy, execution and optimization of paid campaigns across Google Ads, Meta Ads and LinkedIn Ads. You will manage multi-brand campaigns, drive qualified B2B leads for software development, AI and SaaS services, and maintain disciplined ROI accountability.

You will establish accurate tracking, attribution and reporting, collaborate with sales and design teams, and continuously test and improve performance across campaigns

Qualifications

• 5+ years of hands-on experience managing and optimising paid advertising campaigns.
• Deep practical expertise across Google Ads, Meta Ads and LinkedIn Ads.
• Demonstrable ROI from paid acquisition.
• Strong experience with B2B lead generation, especially long sales cycles.
• Experience managing substantial advertising budgets.
• GA4, GTM, conversion tracking and attribution knowledge.
• Landing page and funnel optimisation experience.

Responsibilities

• Own strategy, execution, optimisation and performance of paid campaigns across Software Co and partners.
• Build and optimise Google Search, Performance Max, Display, Remarketing and YouTube campaigns.
• Scale Meta campaigns across Facebook and Instagram.
• Ensure accurate conversion tracking and attribution across platforms and CRMs.
• Develop dashboards and reporting to communicate performance and insights.
• Collaborate with sales to understand lead quality and feed insights into optimisations.

Skills

Google Ads

Meta Ads

LinkedIn Ads

GA4

Conversion tracking

Attribution

ROI optimization

B2B lead gen

Budget management

Landing pages

Tools

HubSpot

Salesforce

Google Tag Manager

Job description

Build Campaigns That Generate Real Business Growth.

Software Co is an Australian AI-native software, product and venture studio. We design, build and scale custom software, AI platforms and digital ventures for ambitious startups, scale-ups and established organisations.

Alongside Software Co, our growing digital and creative agency helps businesses build their brands, generate demand and accelerate growth through high-performance digital marketing.

We are looking for an exceptional Paid Media & Performance Lead. Someone who combines deep technical capability, commercial thinking and hands-on campaign execution with a demonstrated ability to generate measurable business results.

This is not an entry-level digital marketing role, and it is not a position for someone whose experience has primarily involved coordinating agencies or reviewing campaign reports.

We are looking for a genuine performance marketing operator who knows how to get inside an advertising account, understand what is happening, identify opportunities, build campaigns, solve tracking and conversion problems, test aggressively and continuously improve results.You should understand the difference between generating traffic and generating revenue.Success in this role will ultimately be measured by the quality and commercial value of the opportunities you generate and not impressions, clicks or vanity metrics.

Key Skills and experience:

You will take hands-on responsibility for the strategy, execution, optimisation and performance of paid acquisition campaigns across Software Co, our portfolio of technology ventures and selected Rockatoo clients.

• Developing and executing sophisticated paid acquisition strategies across Google Ads, Meta Ads, LinkedIn Ads, etc.
• Planning, building and optimising Google Search, Performance Max, Display, Remarketing and YouTube campaigns.
• Building and scaling high-performing Meta campaigns across Facebook and Instagram.
• Generating qualified B2B leads and sales opportunities for software development, AI, SaaS and technology-related services.
• Managing significant advertising budgets with disciplined commercial and ROI accountability.
• Understanding the economics behind each campaign, including CPL, CPA, CAC, conversion rate, ROAS, pipeline generated and revenue contribution.
• Conducting continuous experimentation across audiences, keywords, bidding strategies, offers, messaging, creative, landing pages and conversion funnels.
• Performing detailed keyword, search-intent, audience and competitor analysis.
• Identifying why campaigns are underperforming and systematically solving the underlying problem.
• Designing and improving acquisition funnels from first impression through to enquiry, qualification and conversion.
• Working closely with designers and content teams to develop advertising creative based on performance data and structured testing.
• Collaborating with sales teams to understand lead quality, not simply lead volume, and feeding this intelligence back into campaign optimisation.
• Establishing accurate conversion tracking and attribution across advertising platforms, websites, landing pages and CRM systems.
• Developing dashboards and reporting that clearly communicate performance, insights, opportunities and next actions.
• Staying at the forefront of Google's and Meta's evolving advertising platforms, automation capabilities, AI tools and emerging performance-marketing practices.

Key Responsibilities:

We want someone who can personally get into the detail.

• You should be highly competent across:Google Ads
• Meta Ads Manager
• LinkedIn Ads
• Google Analytics 4
• Conversion and event tracking
• Pixels and server-side/conversion APIs
• UTM and campaign attribution
• Audience segmentation and remarketing
• CRM attribution and lead-source tracking
• Performance reporting and analytics

You should be comfortable diagnosing tracking discrepancies, understanding attribution problems and determining what is actually generating commercial outcomes.

What We’re Looking For

We care significantly more about what you have achieved than what certifications you hold.

• Ideally, you will have:5+ years of serious hands-on experience managing and optimising paid advertising campaigns.
• Deep practical expertise across both Google Ads, Meta Ads & LinkedIn Ads.
• A demonstrable history of generating measurable ROI from paid acquisition.
• Strong experience with B2B lead generation, particularly where customer acquisition involves higher-value or longer sales cycles.
• Experience personally managing substantial advertising budgets.
• Strong knowledge of GA4, Google Tag Manager, conversion tracking and attribution.
• Experience building and optimising landing pages and conversion funnels.
• Strong analytical capability and confidence working with campaign and commercial data.
• An understanding of the relationship between marketing spend, qualified pipeline, customer acquisition cost and revenue.
• Excellent written and verbal communication skills.
• The ability to clearly explain what is working, what isn't, why, and what should happen next.
• A strong bias toward action, experimentation and continuous improvement.

Most importantly, you should be able to show us real campaigns and real results.

Highly Desirable

• Experience in any of the following will be particularly valuable:Software development or technology services marketing.
• SaaS and subscription businesses.
• AI products and platforms.
• High-value B2B lead generation.
• LinkedIn Ads.
• HubSpot, Salesforce or similar CRM platforms.
• Marketing automation and lead-nurturing systems.
• Server-side tracking and Conversion APIs.
• Call and offline conversion tracking.
• AI-assisted campaign analysis, creative development and optimisation.
• Conversion-rate optimisation and landing-page experimentation.
• Multi-brand or agency environments.

The Person Who Will Thrive Here

You are technical, tactical and commercially driven.

You don't wait for someone else to tell you why a campaign isn't working. You investigate it.You don't accept a falling conversion rate as something to put into next week's report. You want to understand why it happened and what can be changed today.

• You are:Highly analytical and data-driven.
• Commercially minded.
• Intensely curious.
• Technically capable.
• Hands-on and execution-focused.
• Comfortable taking ownership.
• Naturally experimental.
• Detail-oriented without losing sight of the commercial objective.
• Comfortable being accountable for measurable outcomes.
• Constantly looking for the next optimisation opportunity.

You understand that great performance marketing comes from hundreds of intelligent decisions and experiments compounded over time.

And when something works, your instinct is to ask How do we scale it?

Why Join Us?

This is an opportunity to work across an unusually diverse portfolio of technology, AI and digital businesses.

• You will have the opportunity to:Work alongside an ambitious Australian AI-native software and technology company.
• Help grow Software Co's own customer-acquisition engine.
• Work across innovative software, SaaS and AI products spanning multiple industries.
• Build and scale campaigns through Rockatoo for a growing portfolio of clients.
• Work with modern advertising, analytics, automation and AI technology.
• Have significant autonomy over campaign strategy and execution.
• Test ideas quickly without unnecessary layers of bureaucracy.
• Work directly with marketing, creative, technology and sales teams.
• Take genuine ownership of performance.
• Earn competitive remuneration with performance incentives for exceptional results.
• Grow into a broader leadership position as our performance marketing capability expands.

During the recruitment process, shortlisted candidates should also be prepared to walk us through a real campaign, explain their thinking and demonstrate how they approach campaign analysis and optimisation.

Immediate Start Available

If you're the kind of performance marketer who gets excited about opening an advertising account, finding opportunities others have missed and turning advertising spend into measurable business growth, we want to speak with you.