Packaging Designer

The 1970 Shop; Delhi; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

ESOP participation

Founder access

High ownership

Job summary

The 1970 Shop in Delhi is seeking a Packaging Designer with 2–3 years of hands-on experience in product packaging and creative design across multiple platforms. You will craft illustrations and packaging concepts with a warm, nostalgic vibe, maintain SKU consistency, and collaborate with the Brand Team to deliver print-ready assets.

Experience with typography, layout, and printing guidelines is valued. Knowledge of AI-driven design tools and production processes will help scale the brand as it

Qualifications

• Strong expertise in Packaging Design, Brand Storytelling, and Visual Communication.
• UI/UX design understanding with the ability to visualize how packaging looks on-screen and feels in hand.
• Good understanding of illustration, typography, layout, color theory, and visual consistency.
• Experience in handling SKU systems and product variations.
• Hands‑on experience with AI-powered creative tools and image generation platforms.
• Knowledge of printing processes, packaging materials, finishes, color profiles, and production guidelines.

Responsibilities

• Design innovative and visually appealing product packaging aligned with brand identity.
• Create creatives and packaging assets for multiple platforms including digital, e-commerce, and marketing channels.
• Develop illustrations, image concepts, and storytelling-driven packaging with a warm and nostalgic visual style.
• Ensure packaging designs deliver both strong on-screen visual appeal and a premium physical user experience.
• Maintain SKU systems and ensure consistency across packaging designs and product lines.
• Collaborate closely with the Brand Team to develop cohesive visual communication.
• Utilize AI tools for image generation, mockups, and creative ideation for packaging concepts.
• Coordinate with printing vendors and ensure packaging designs are print-ready with proper technical specifications.
• Stay updated with packaging trends, UI/UX principles, AI design tools, and creative innovations.

Skills

Packaging design

Brand storytelling

Visual communication

UI/UX design

Illustration

Typography

Layout

Color theory

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Canva

ChatGPT

Midjourney

Gemini

Job description

Job Description - Packaging Designer

Company: The 1970 Shop

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Work From Office

Experience: 2-3 Years

Work Schedule: 6 days a week

Brand’s Website:- https://www.the1970shop.com

About The Company

1970 Shop is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview :-

We are looking for a creative and detail-oriented Packaging Designer with 2-3 years of experience in product packaging and creative design across multiple platforms. The ideal candidate should have a strong sense of illustration, storytelling, and visual consistency, with hands‑on experience in AI-driven design tools and packaging production.

Key Responsibilities

• Design innovative and visually appealing product packaging aligned with brand identity.
• Create creatives and packaging assets for multiple platforms including digital, e-commerce, and marketing channels.
• Develop illustrations, image concepts, and storytelling-driven packaging with a warm and nostalgic visual style.
• Ensure packaging designs deliver both strong on-screen visual appeal and a premium physical user experience.
• Maintain SKU systems and ensure consistency across packaging designs and product lines.
• Collaborate closely with the Brand Team to develop cohesive visual communication.
• Utilize AI tools for image generation, mockups, and creative ideation for packaging concepts.
• Coordinate with printing vendors and ensure packaging designs are print-ready with proper technical specifications.
• Stay updated with packaging trends, UI/UX principles, AI design tools, and creative innovations.

Desired Skills & Qualifications

• Strong expertise in Packaging Design, Brand Storytelling, and Visual Communication.
• UI/UX design understanding with the ability to visualize how packaging looks on-screen and feels in hand.
• Good understanding of illustration, typography, layout, color theory, and visual consistency.
• Experience in handling SKU systems and product variations.
• Hands‑on experience with AI-powered creative tools and image generation platforms.
• Knowledge of printing processes, packaging materials, finishes, color profiles, and production guidelines.

Tools & Software

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• ChatGPT
• Midjourney
• Gemini
• Other AI-based design/image generation tools

Why Join Us?

• Be part of building a ₹1000 Cr consumer brand from the ground up
• Opportunity to work closely with founders and leadership
• Long-term wealth creation through ESOP participation
• High ownership, high impact role in a fast-scaling organization