Creative Designer

ITC; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

ITC Bangalore seeks a dynamic Creative Designer to translate brand strategy into packaging and digital visuals for Juices & Dairy Beverages. You will collaborate with brand teams, packaging development, and e-commerce stakeholders to deliver high-quality assets quickly and consistently.

The role emphasizes packaging artwork, digital campaigns, and retail activation materials, requiring sharp typography, layout, and storytelling skills across online and offline channels.

Qualifications

• Bachelor-level education in design or related field.
• Experience in FMCG/beverages branding or packaging preferred.
• Strong proficiency with Adobe Creative Suite and packaging workflows.

Responsibilities

• Lead packaging artwork development for launches, renovations, and pack changes.
• Create digital and offline creatives for social, campaigns, and brand campaigns.
• Design banners, product imagery, and visibility assets for e-commerce and quick commerce.
• Produce static visuals and motion content for consumer activation and promotions.
• Maintain brand guidelines across touchpoints and manage multiple projects with deadlines.

Skills

Adobe Photoshop

Adobe Illustrator

InDesign

After Effects

Premiere Pro

Packaging design

Print production

Motion graphics

E-commerce creatives

Education

Bachelor's in Graphic Design

Diploma in Visual Communication

Tools

Adobe Creative Suite

Job description

Business: Juices & Dairy Beverages

Location: Bangalore

Department: Marketing - Foods Business Division

Role Overview

We are looking for a dynamic and detail-oriented Creative Designer to support the Juices & Dairy Beverages business across packaging, digital consumer communication, e-commerce visibility, and activation creatives. The role requires someone who can translate brand strategy into compelling visual communication across both online and offline touchpoints. The designer will work closely with brand teams, agencies, packaging development teams, and e-commerce stakeholders to deliver high-quality creative assets with speed and consistency.

Key Responsibilities

1. Packaging Design & Artwork Development

• Develop packaging creatives and artwork adaptations for new product launches, renovations, limited editions, and pack changes across juices and dairy beverages.
• Work on label designs, claims placement, typography, visual hierarchy, and pack communication.
• Coordinate with printers, repro agencies, and packaging development teams for final artwork readiness.
• Ensure packaging compliance with regulatory and legal requirements.
• Manage versioning and adaptation across SKUs, pack sizes, and formats.

2. Digital & Consumer Communication Creatives

• Create engaging creatives for digital-first campaigns across social media, performance marketing, and brand campaigns.
• Develop short-form motion creatives/videos for consumer communication.
• Design statics, GIFs, reels assets, and visual storytelling formats for platforms like Instagram, YouTube, Meta, etc.
• Ensure consistency of brand identity across all consumer-facing communication.

3. E-commerce & Quick Commerce Visibility

• Design banners, A+ content, thumbnails, product imagery, and campaign creatives for e-commerce and q-commerce platforms.
• Support seasonal campaigns, visibility events, and platform-specific creative requirements.
• Optimize creatives for conversion, visibility, and shopper engagement.

4. CPAs & Activation Support

• Create statics and communication materials for consumer promotions and activations.
• Support BTL/retail activations with posters, danglers, standees, and POSM creatives.
• Adapt campaign master creatives into multiple execution formats.

5. Brand & Creative Management

• Maintain consistency in brand guidelines across all touchpoints.
• Collaborate with brand managers to understand business objectives and convert briefs into impactful designs.
• Manage multiple projects simultaneously while adhering to timelines.

Required Skills & Qualifications

Education

• Bachelors degree/diploma in Graphic Design, Visual Communication, Fine Arts, or related field.
• Experience
• 25 years of experience in creative design, preferably in FMCG, beverages, food, or consumer brands.
• Experience in packaging design and digital content creation is strongly preferred.

Technical Skills

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).
• Understanding of packaging artwork processes and print production.
• Knowledge of motion graphics/video editing is preferred.
• Familiarity with e-commerce creative requirements is a plus.

Core Competencies

• Strong aesthetic sense and attention to detail.
• Ability to think consumer-first and create impactful visual storytelling.
• Strong execution speed with high ownership.
• Ability to manage multiple stakeholders and deadlines.
• Good understanding of FMCG branding and communication.

Preferred Candidate Profile

• Experience working on food/beverage brands.
• Understanding of youth-focused and mass-market communication styles.
• Ability to balance creativity with commercial objectives.
• Comfortable working in a fast-paced launch-oriented environment.

Key Deliverables

• Packaging artworks for launches and renovations
• Digital campaign creatives and videos
• E-commerce banners and visibility assets
• CPAs and activation statics
• Brand communication adaptations across formats

Reporting To

Brand Manager / Senior Brand Manager

Team Interaction

• Brand Teams
• Packaging Development
• Sales & E-commerce Teams
• External Creative & Repro Agencies
• Legal & Regulatory Teams

- Candidates preferred from education background from NIFT, NID colleges and with some experience in designing packaging artworks as well.