Outreach Specialist - Offpage SEO

Selfcraft Media; Rajkot; On-site; INR 350,000 - 600,000; Full time

Job summary

Selfcraft Media in Rajkot seeks an Outreach Specialist – Offpage SEO to manage and execute off-page optimization strategies, building high-quality backlinks and boosting client visibility.

You will draft outreach emails, identify opportunities, monitor performance, and collaborate with SEO and content teams to align campaigns with brand guidelines. This is a full-time, on-site role based in Rajkot.

Qualifications

• Strong communication with external partners.
• Customer service and community outreach to webmasters and bloggers.
• Research relevant websites, link opportunities and industry trends for off-page SEO campaigns.
• Write compelling outreach messages and collaboration proposals.
• Foundational understanding of off-page SEO and link-building best practices.
• Ability to analyze outreach and backlink performance using SEO tools (Ahrefs/Semrush/Moz).
• Detail-oriented with strong organizational and time management skills.
• Comfort working onsite in Rajkot, India.

Responsibilities

• Research and identify relevant websites, communities and influencers for outreach.
• Draft outreach emails, pitches and content collaborations; build relationships with partners.
• Monitor backlink performance and report campaign results; coordinate with SEO and content teams.

Skills

Communication

Customer service

Research

Writing

SEO basics

Outreach experience

Attention to detail

On-site work

Education

Marketing/Communications/Digital Media degree

Tools

Ahrefs

Semrush

Moz

Job description

Company Description

Selfcraft Media is a full-service digital marketing agency that specializes in systematic, data-driven strategies for diverse clients. The team focuses on crafting cutting-edge marketing solutions tailored to each client’s goals and brand identity. By leveraging strong digital marketing expertise, Selfcraft Media designs personalized campaigns aimed at achieving measurable, long-term results. The agency values innovation, performance, and collaboration, offering professionals an environment to grow their skills and contribute to high-impact projects.

Role Description

As an Outreach Specialist – Offpage SEO at Selfcraft Media, you will manage and execute off-page optimization strategies to build high-quality backlinks and strengthen online visibility for client websites. Daily responsibilities include researching and identifying relevant websites, communities, and influencers, conducting outreach campaigns, and maintaining strong relationships with external partners. You will draft outreach emails, pitches, and content collaborations, monitor link-building performance, and report on campaign results. The role also involves coordinating with the SEO and content teams to align outreach activities with overall digital marketing objectives and brand guidelines. This is a full-time, on-site role based in Rajkot.

Qualifications

• Strong Communication skills, including clear written and verbal outreach to external partners.
• Customer Service and Community Outreach skills to build and maintain positive relationships with webmasters, bloggers, and online communities.
• Research skills to identify relevant websites, link opportunities, and industry trends for off-page SEO campaigns.
• Writing skills to create compelling outreach messages, collaboration proposals, and supporting content.
• Foundational understanding of SEO, particularly off-page optimization and link-building best practices.
• Ability to analyze outreach and backlink performance using SEO tools (e.g., Ahrefs, Semrush, Moz, or similar).
• Detail-oriented mindset with strong organizational and time management abilities.
• Comfort working in an on-site, collaborative environment in Rajkot.
• Relevant coursework or degree in Marketing, Communications, Digital Media, or a related field is preferred.
• Prior experience in outreach, link building, or digital marketing agencies is an advantage.