Outreach Manager

Digital Web Solutions Pvt. Ltd; India; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

A leading digital marketing firm in India is looking for an experienced Outreach Manager to lead strategic outreach initiatives and spearhead link-building campaigns. The ideal candidate will have over 8 years of experience in managing outreach efforts, designing effective strategies, and optimizing performance. You will work closely with cross-functional teams to align outreach activities with company goals and ensure high-quality backlinks from authoritative domains. This role offers an opportunity to enhance brand visibility and foster long-term relationships in the B2B SaaS sector.

Qualifications

• 8+ years of hands-on experience in outreach and link-building.
• Deep expertise in SEO-driven outreach and stakeholder management.
• Experience in managing teams and cross-functional collaboration.

Responsibilities

• Design, plan, and execute large-scale outreach strategies.
• Own the complete outreach lifecycle: research, prospecting, pitching, negotiation, and reporting.
• Lead outreach initiatives for English and non-English markets.
• Build relationships with publishers and manage high-level negotiations.

Skills

Outreach Campaign Management

B2B SaaS

Technology Industry

Legal Industry

Finance Industry

Healthcare Industry

CRM Systems

Email Automation Tools

Reporting Dashboards

Strategic Thinking

Data-Driven Decision Making

Cross-Team Collaboration

Creative Strategy

Campaign Execution

Tools

Email Automation Tools

Reporting Dashboards

Job description

Job opening# Outreach ManagerDigital Web Solutions## Job DescriptionWe are seeking a highly experienced and strategic Outreach Manager with 8+ years of hands-on experience in outreach and link-building. The ideal candidate will lead end-to-end outreach initiatives, design scalable outreach strategies, manage high-impact campaigns, and mentor outreach teams. This role requires deep expertise in SEO-driven outreach, B2B SaaS link-building, stakeholder management, and performance optimization. You will be responsible for planning, executing, and scaling outreach campaigns that drive high-quality backlinks, brand visibility, and long-term partnerships across global markets.## ResponsibilitiesOutreach Strategy & Campaign Leadership ● Design, plan, and execute large-scale outreach and link-building strategies aligned with SEO and business goals. ● Own the complete outreach lifecycle research, prospecting, pitching, negotiation, placement, and reporting. ● Define outreach frameworks, SOPs, and best practices to ensure consistency and scalability across campaigns. ● Lead outreach initiatives for both English and non-English markets, ensuring geographic and domain diversity. B2B SaaS Outreach ● Build and execute SaaS-focused outreach strategies targeting tech blogs, SaaS publishers, review platforms, startup ecosystems, and B2B resource sites. ● Conduct competitor backlink analysis to identify strategic opportunities (listicles, comparison pages, resource hubs, tools pages, and content placements). ● Drive product-led and data-driven outreach campaigns using SaaS assets such as case studies, reports, templates, tools, and benchmarks. ● Secure backlinks from high-authority, B2B-focused domains across SaaS, cloud, HR tech, martech, fintech, and enterprise software verticals. Team Management & Cross-Functional Collaboration ● Manage, mentor, and upskill outreach executives and project handlers to improve productivity and quality. ● Work closely with SEO, content, and marketing teams to align outreach campaigns with overall growth strategies. ● Guide content ideation by identifying linkable asset opportunities based on outreach insights. Relationship Building & Negotiation ● Build and maintain long-term relationships with publishers, bloggers, influencers, and webmasters. ● Handle high-level negotiations for placements, partnerships, and collaborations. ● Represent the company professionally with external stakeholders and partners. Performance Tracking & Optimization ● Define outreach KPIs and success metrics (response rates, placements, domain authority, referral traffic, conversions). ● Analyze campaign performance, prepare detailed reports, and share insights with internal stakeholders. ● Continuously optimize outreach processes, email templates, prospecting methods, and follow-up strategies. Compliance & Best Practices ● Stay updated with Google algorithm changes, SEO best practices, and ethical outreach standards. ● Ensure all outreach activities follow white-hat SEO guidelines and brand quality benchmarks.## SkillsOutreach Campaign ManagementB2B SaaSTechnology IndustryLegal IndustryFinance IndustryHealthcare IndustryCRM SystemsEmail Automation ToolsReporting DashboardsOutreach Program DevelopmentProgram ScalingCross-Team CollaborationMulti-Region Campaign ManagementStrategic ThinkingData-Driven Decision MakingCreative StrategyCampaign Execution