Organic Marketing and Lead Generation

Hirekey Consultancy; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Hirekey Consultancy is seeking an experienced Organic Marketing and Lead Generation Team Lead to spearhead growth through non-paid digital channels. The successful candidate will develop and implement innovative marketing campaigns, manage a talented team, and drive SEO, content marketing, and social media strategies. With 3-5+ years of proven experience in organic marketing and strong leadership skills, you will ensure consistent lead generation aligned with company goals. A creative mindset and analytical skills are essential for success in this pivotal role.

Qualifications

• 3-5+ years of experience in organic marketing and lead generation.
• Strong leadership skills with experience managing teams.
• In-depth knowledge of SEO best practices and tools.

Responsibilities

• Develop and manage organic marketing strategies to drive lead generation.
• Lead and mentor a team of marketers for optimal performance.
• Oversee SEO efforts to ensure maximum visibility.
• Collaborate with content creators to produce engaging content.

Skills

Organic marketing

SEO

Content strategy

Lead generation

Team management

Data analysis

Social media strategy

Communication

Tools

Google Analytics

Search Console

SEMrush

Job description

We are seeking a strategic and dynamic Organic Marketing and Lead Generation Team Lead to join our team. This role is pivotal in driving our growth through non-paid digital channels, focusing on SEO, content marketing, social media, and other organic lead generation strategies. As the Team Lead, you will oversee a talented team, develop innovative marketing campaigns, and ensure consistent pipeline growth while aligning with broader company goals.

Key Responsibilities

• Strategize and Lead: Develop, implement, and manage organic marketing strategies to drive lead generation through SEO, social media, and content.
• Team Management: Lead and mentor a team of marketers, ensuring alignment on goals and optimal team performance.
• SEO Mastery: Oversee all aspects of SEO, from technical optimization to content strategy, ensuring maximum visibility and search engine ranking improvements.
• Content Strategy: Collaborate with content creators to produce high-quality, engaging, and SEO-optimized content that resonates with target audiences and drives organic traffic.
• Social Media Leadership: Develop and execute social media strategies that foster engagement, brand loyalty, and lead generation across key platforms.
• Analytics and Reporting: Track, analyze, and report on KPIs related to organic traffic, engagement, and lead generation. Use data to inform strategy and demonstrate ROI.
• Cross-functional Collaboration: Work closely with sales, product, and paid marketing teams to ensure organic efforts align with overall business objectives.
• Innovation & Experimentation: Stay ahead of trends and experiment with new organic marketing tactics and tools to continuously improve the effectiveness of campaigns.
• Lead Generation Focus: Ensure the organic marketing efforts consistently generate high-quality leads that convert into customers.

Qualifications

• Proven experience (3-5+ years) in organic marketing, SEO, content strategy, and lead generation.
• Strong leadership skills with experience managing and mentoring teams.
• In-depth knowledge of SEO best practices and tools (Google Analytics, Search Console, SEMrush, etc.).
• Demonstrated success in building and executing organic growth strategies that deliver tangible results.
• Ability to interpret and leverage data for decision-making.
• Excellent communication and collaboration skills.
• Creative mindset with a passion for staying up-to-date with marketing trends.