Senior SEO Specialist

Springbord Systems; Chennai District; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Springbord Systems is seeking a hands-on SEO Executive to own organic lead generation across search, content, and nurture channels. You will build a predictable pipeline of qualified leads through organic traffic and email workflows, not just rankings.

The role blends SEO execution with lifecycle marketing, including on-page/technical SEO, off-page building, content collaboration, and marketing automation handoffs. You will measure impact with revenue-linked metrics.

Qualifications

• Hands-on SEO execution with end-to-end ownership of lead funnel.
• Experience building organic traffic programs from ground up.
• Experience with gated-offer landing pages and lead capture.
• Familiarity with marketing automation-to-CRM handoff (HubSpot/Marketo to Salesforce).
• Experience with international/multi-market SEO.

Responsibilities

• Own organic channel's contribution to the marketing lead funnel from traffic to qualified leads.
• Define and track organic lead targets with the SVP Marketing and report progress.
• Identify high-intent keywords and content opportunities for lead generation.
• Lead on-page and technical SEO: meta tags, headers, internal linking, schema.
• Plan and execute off-page SEO, backlinks, digital PR, and directories.
• Collaborate on content calendar and optimize content for search performance.
• Track analytics and report on organic performance with GSC, GA4, and SEO tools.

Skills

SEO

Content marketing

Email marketing

Analytics

B2B marketing

Tools

Google Search Console

GA4

SEMrush

Ahrefs

Moz

HubSpot

Marketo

Salesforce

Job description

About the Role

We are looking for a hands-on SEO Executive who will own organic lead generation as a core, measurable outcome not just rankings and traffic. This role sits at the intersection of SEO and email/lifecycle marketing and is accountable for building a predictable pipeline of qualified leads through organic search, content, and nurture channels.

This is an execution-heavy role. The ideal candidate should have personally built organic traffic programs from the ground up (not just managed agencies or reported on dashboards) and be equally comfortable writing a meta description, fixing a crawl error, building a backlink outreach list, and executing a multi-step email nurture sequence in a marketing automation tool.

Key Responsibilities

1. Organic Lead Generation (Primary Accountability)

• Own the organic channel's contribution to the marketing lead funnel from traffic to conversion to marketing-qualified/sales-accepted leads.
• Define and track organic-sourced lead targets in partnership with the SVP Marketing; report progress against monthly/quarterly goals.
• Continuously identify and prioritize high-intent keywords and content opportunities based on lead-generation potential, not just search volume.

2. On-Page & Technical SEO

• Conduct keyword research and map keywords to funnel stages (awareness, consideration, decision).
• Own on-page optimization: title tags, meta descriptions, header structure, internal linking, schema markup.
• Run and act on technical SEO audits site speed, crawlability, indexation, mobile usability, Core Web Vitals, canonicalization, XML sitemaps.
• Work with web/dev resources (internal or agency) to implement technical fixes and track resolution.

3. Off-Page SEO & Authority Building

• Plan and execute link-building campaigns: guest posting, digital PR, directory/citation building, partnership link exchanges.
• Identify and pursue backlink opportunities relevant to the industry (B2B, real estate/CRE, SaaS, and technolog publications/directories).
• Monitor domain authority, referring domains, and toxic link profiles; manage disavow processes where needed.

4. Content-Led Organic Growth

• Collaborate with content marketing to build an SEO-driven content calendar (blogs, landing pages, resource/gated assets, hub pages).
• Optimize existing content for search performance (content refreshes, keyword gap fixes, internal link restructuring).
• Brief writers/designers on SEO requirements for new content and gated lead-generation assets.

5. Organic Social & Other Organic Channels

• Support organic distribution of content across relevant B2B channels (LinkedIn, industry forums/communities, Google Business Profile, etc.) to extend reach and inbound signals.
• Identify emerging organic channels (e.g., AI/LLM search visibility, answer engines) and adapt strategy accordingly.

6. Email Campaign Management & Execution

• Build, execute, and manage email marketing campaigns end-to-end: nurture sequences, newsletters, gated-offer follow-ups, re-engagement campaigns.
• Segment lists and personalize campaigns based on lifecycle stage, persona, and behavior.
• Manage email calendars, A/B testing (subject lines, CTAs, send times), deliverability hygiene, and compliance (CAN-SPAM/CASL/GDPR as applicable).
• Integrate email workflows with landing pages and forms to close the loop from organic traffic to captured lead to nurtured lead.
• Build, execute, and manage email marketing campaigns end-to-end: nurture sequences, newsletters, gated-offer follow-ups, re-engagement campaigns.
• Segment lists and personalize campaigns based on lifecycle stage, persona, and behavior.
• Manage email calendars, A/B testing (subject lines, CTAs, send times), deliverability hygiene, and compliance (CAN-SPAM/CASL/GDPR as applicable).
• Integrate email workflows with landing pages and forms to close the loop from organic traffic to captured lead to nurtured lead.

7. Analytics, Reporting & Optimization

Track and report on organic performance using Google Search Console, GA4, and SEO tools (e.g., SEMrush, Ahrefs, Moz).

• Report on email campaign performance (open rate, CTR, conversion rate, unsubscribe/bounce rates) and translate results into optimization actions.
• Maintain a monthly/quarterly organic performance dashboard covering traffic, rankings, leads, and email-driven conversions.

Run experiments (A/B tests, content refreshes, CRO tweaks on landing pages) to continuously improve organic conversion rates.

Preferred Qualifications

Experience in commercial real estate, B2B SaaS, or data/BPO services industries.

Experience building and optimizing gated-offer landing pages and lead-capture forms.

Familiarity with marketing automation-to-CRM handoff (e.g., HubSpot/Marketo to Salesforce or similar).

Exposure to international/multi-market SEO (e.g., US/Canada B2B audiences).

Basic understanding of CRO (conversion rate optimization) principles.