Operations Lead

MaxVal Group, Inc.; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

MaxVal Group, Inc. is seeking a CRM & Email Marketing Manager to architect our lead-to-revenue engine and safeguard the HubSpot ecosystem.

You will build an automation bridge between marketing interests and sales conversion, while maintaining a high-performance email delivery system for prospects. You will administer HubSpot, develop lead scoring, and construct multi-touch email sequences to drive MQLs through the buyer journey, ensuring a 100% follow-up rate by Sales and maintaining data

Qualifications

• 5 - 8 years of experience in CRM management and marketing automation.
• Proven experience managing large databases with segmentation.

Responsibilities

• Administers the HubSpot portal including data architecture, property mapping, and third-party integrations.
• Develops lead scoring models to prioritize high-intent prospects for sales.
• Constructs multi-touch email nurture sequences guiding MQLs through buyer’s journey.
• Automates lead routing and internal notifications to ensure follow-up by Sales.
• Monitors database hygiene and audits for deliverability and low bounce rates.
• Analyzes campaign metrics and provides weekly reports on conversion and pipeline.

Skills

CRM management

Marketing automation

Lead scoring

Email deliverability

CAN-SPAM/GDPR compliance

Salesforce-HubSpot integration

HTML/CSS

B2B SaaS

Startup experience

Tools

HubSpot

Salesforce

Job description

MaxVal started as an IP services company in 2004, with a keen focus on efficiency, cost-effectiveness, and continuous improvement through metric-based processes. Our focus on these core values led to the tech-enablement of our offerings even before this buzzword became an industry standard. Over the years, MaxVal developed many internal applications to increase our quality, efficiency, and customer satisfaction. As these systems grew and became more sophisticated, we have productized them and offered them to our clients. Today, MaxVal serves over 650 clients across the full IP life cycle with the industry's leading products and services. our 730 plus employees represent the most IP and tech-savvy individuals in the industry. At MaxVal, we do the right things and innovate ceaselessly as a winning team to achieve customer success and employee success.

Job Description

About the job

As the CRM & Email Marketing Manager, you are the architect of our lead-to-revenue engine and the primary guardian of our HubSpot ecosystem. Success in this role means building a frictionless automation bridge between marketing interest and sales conversion, ensuring no lead falls through the cracks. Maintaining a high-performance email delivery system that connects to our prospects. Your work provides the foundational infrastructure that allows the rest of the marketing team to scale their impact.

Key Responsibilities

Administers the HubSpot portal including data architecture, property mapping, and third-party integrations.

Develops sophisticated lead scoring models to prioritize high-intent prospects for the sales team.

Constructs multi-touch email nurture sequences that guide MQLs through the buyer’s journey based on behavioral triggers.

Automates lead routing and internal notification workflows to ensure a 100% follow-up rate by Sales.

Monitors database hygiene and performs regular audits to maintain high deliverability and low bounce rates.

Analyzes campaign performance metrics to provide weekly reports on conversion rates and pipeline contribution.

Requirements

5 - 8 years of experience in CRM management and marketing automation.

Proven track record of managing databases of 50k+ records with complex segmentation.

Deep understanding of email deliverability, IP warming, and CAN-SPAM/GDPR compliance.

Preferred / Good-to-Have

Experience with Salesforce-HubSpot bidirectional syncing.

Proficiency in HTML/CSS for custom email template adjustments.

Experience in B2B SaaS or high-growth startup environments.