Marketing Operations Lead

MaxVal Group; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

MaxVal Group is seeking a CRM & Email Marketing Manager in Bengaluru, India. This role involves managing the HubSpot ecosystem and building effective email marketing strategies to ensure successful lead conversions. The ideal candidate has 5-8 years of experience in CRM management and deep knowledge of email deliverability and marketing automation. Your efforts will directly impact scaling the marketing team's performance.

Qualifications

• 5-8 years of experience in CRM management and marketing automation.
• Proven track record of managing databases of 50k+ records with complex segmentation.
• Deep understanding of email deliverability, IP warming, and CAN-SPAM/GDPR compliance.

Responsibilities

• Administers the HubSpot portal including data architecture and third-party integrations.
• Develops sophisticated lead-scoring models to prioritize high-intent prospects.
• Constructs multi-touch email nurture sequences based on behavioral triggers.

Skills

CRM management

Marketing automation

Email deliverability

Tools

HubSpot

Salesforce

HTML/CSS

Job description

Job Description

About the job

As the CRM & Email Marketing Manager, you are the architect of our lead-to-revenue engine and the primary guardian of our HubSpot ecosystem. Success in this role means building a frictionless automation bridge between marketing interest and sales conversion, ensuring no lead falls through the cracks. Maintaining a high‑performance email delivery system that connects to our prospects. Your work provides the foundational infrastructure that allows the rest of the marketing team to scale their impact.

Key Responsibilities

• Administers the HubSpot portal including data architecture, property mapping, and third‑party integrations.
• Develops sophisticated lead‑scoring models to prioritize high‑intent prospects for the sales team.
• Constructs multi‑touch email nurture sequences that guide MQLs through the buyer’s journey based on behavioural triggers.
• Automates lead routing and internal notification workflows to ensure a 100% follow‑up rate by Sales.
• Monitors database hygiene and performs regular audits to maintain high deliverability and low bounce rates.
• Analyzes campaign performance metrics to provide weekly reports on conversion rates and pipeline contribution.

Required Skills & Qualifications

• 5 – 8 years of experience in CRM management and marketing automation.
• Proven track record of managing databases of 50k+ records with complex segmentation.
• Deep understanding of email deliverability, IP warming, and CAN‑SPAM/GDPR compliance.

Preferred / Good‑to‑Have

• Experience with Salesforce‑HubSpot bidirectional syncing.
• Proficiency in HTML/CSS for custom email template adjustments.
• Experience in B2B SaaS or high‑growth startup environments.