Operations and Growth Analyst ( Salesforce CRM)

dentsu; Pune District; On-site; INR 600,000 - 800,000; Full time

Job summary

Merkle, a global leader in data-driven marketing, seeks a Growth Operations Specialist at the intersection of marketing, sales and technology. You will manage lifecycle programs, lead/prospect operations, Pardot and Salesforce integration, and oversee landing pages, forms and email campaigns.

Responsibilities include ensuring smooth campaign execution, data accuracy between systems, and timely lead handoffs. 2–3 years in marketing operations with Pardot/SFMC experience are required.

Qualifications

• 2-3 years in marketing operations, growth operations, demand generation, or similar.
• Hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement.
• Good understanding of B2B marketing lifecycle and lead management processes.
• Experience with landing pages, forms, email campaigns, newsletters, and lead nurturing.
• Good understanding of Salesforce CRM and the relationship between Salesforce and Pardot.
• Strong understanding of lead stages, MQL/SQL definitions, lead scoring, segmentation, and sales handoffs.
• Ability to work with marketing and sales teams and translate business requirements into operational workflows.
• Strong attention to detail, especially around data quality, campaign setup, tracking, and QA.
• Comfortable working with marketing metrics and basic reporting/analytics.

Responsibilities

• Marketing & Lifecycle Operations: Manage end-to-end marketing lifecycle from lead capture through handoff to sales.
• Lead nurturing journeys, segmentation, engagement programs, and lifecycle workflows.
• Monitor funnel movement; identify gaps and opportunities for improvement.
• Campaign execution across email, landing pages, forms, and other digital channels.
• Pardot / Marketing Cloud: Create and manage landing pages, forms, templates, and engagement programs.
• Configure prospect lists, segmentation, scoring, grading, and automation rules.
• Monitor activity and troubleshoot issues related to forms, tracking, automation, and lead routing.
• Maintain marketing assets with consistent naming, tagging, tracking, and attribution.
• Lead & Prospect Management: Manage lead lifecycle and prospect database; enrichment and routing.
• Monitor lead quality, duplicates, data completeness, attribution.
• Define and maintain MQL/SQL criteria and handoff processes.
• Identify opportunities to improve conversion rates and reduce leakage.
• Salesforce Operations: Knowledge of Salesforce CRM; Leads, Contacts, Accounts, Campaigns, Opportunities, reporting.

Skills

Pardot / Salesforce Marketing Cloud

Salesforce CRM

B2B lifecycle management

Lead management

Landing pages & forms

Email campaigns

Data quality & QA

Campaign analytics

Tools

Pardot

Salesforce Marketing Cloud

Salesforce CRM

Job description

Operations and Growth Analyst ( Salesforce CRM)

pune, Maharashtra, India

Sep 4, 2026

Job Description:

Growth Operations Specialist – JD

About the Role

We are looking for a Growth Operations Specialist who sits at the intersection of marketing, sales, and technology. The ideal candidate will have hands-on experience with marketing lifecycle management, lead/prospect operations, Pardot (Marketing Cloud Account Engagement), landing pages, forms, and email/newsletter campaigns and decent Salesforce CRM knowledge.

You will help ensure that marketing campaigns and lead-generation programs are executed smoothly, data flows accurately between marketing and sales systems, and prospects move efficiently through the marketing and sales funnel.

Key Responsibilities

Marketing & Lifecycle Operations

• Manage and support the end-to-end marketing lifecycle , from lead capture and qualification through nurturing, MQL, SQL, and handoff to sales.
• Build and maintain lead nurturing journeys, segmentation, engagement programs, and lifecycle workflows.
• Monitor lead movement through the funnel and identify gaps, drop-offs, and opportunities for improvement.
• Support campaign execution across email, landing pages, forms, and other digital channels.

Pardot / Marketing Cloud Account Engagement

• Create and manage Pardot landing pages, forms, form handlers, email templates, and engagement programs.
• Configure and maintain prospect lists, segmentation, scoring, grading, and automation rules.
• Monitor campaign and prospect activity and troubleshoot issues related to forms, tracking, automation, and lead routing.
• Maintain marketing assets and ensure consistent naming, tagging, tracking, and campaign attribution.

Lead & Prospect Management

• Manage the lead lifecycle and prospect database , ensuring leads are captured, enriched, segmented, nurtured, and routed appropriately.
• Monitor lead quality, duplicates, data completeness, and lead-source attribution.
• Work with marketing and sales teams to define and maintain MQL/SQL criteria and lead handoff processes.
• Identify opportunities to improve conversion rates and reduce leakage across the funnel.

Salesforce Operations

• Have a working knowledge of Salesforce CRM , particularly Leads, Contacts, Accounts, Campaigns, Opportunities, and reporting.
• Ensure accurate synchronization and data flow between Pardot and Salesforce.
• Support sales and marketing teams with campaign data, lead status, attribution, and basic reporting.
• Troubleshoot common CRM/marketing automation issues and coordinate with relevant teams when deeper technical support is required.

Required Skills & Experience

• 2-3 years of experience in marketing operations, growth operations, demand generation, or a similar role.
• Hands‑on experience with Pardot / Salesforce Marketing Cloud Account Engagement.
• Good understanding of B2B marketing lifecycle and lead management processes.
• Experience working with landing pages, forms, email campaigns, newsletters, and lead nurturing.
• Good understanding of Salesforce CRM and the relationship between Salesforce and Pardot.
• Strong understanding of lead stages, MQL/SQL definitions, lead scoring, segmentation, and sales handoffs.
• Ability to work with marketing and sales teams and translate business requirements into operational workflows.
• Strong attention to detail, especially around data quality, campaign setup, tracking, and QA.
• Comfortable working with marketing metrics and basic reporting/analytics.

Merkle, a global leader in experience consultancy, specializes in data-driven digital transformation to enhance customer engagement, loyalty, and business growth across various industries.

Business Consulting and Services Professional Services