Senior Marketing Operations & CRM Executive

Keka Technologies Private Limited; Nashik District; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Exposure to diverse marketing projects

Collaborative work environment

Opportunities for learning and growth

Job summary

ESP Engineered in Nashik is looking for a Senior Marketing Operations & CRM Executive to manage marketing execution and lead nurturing activities. The ideal candidate has 2-4 years of experience and a strong understanding of digital marketing and CRM tools.

This role involves coordinating various marketing campaigns across platforms, managing databases, and ensuring efficient marketing operations. You will work closely with sales and other teams to drive marketing initiatives and improve workflows.

Qualifications

• 2-4 years of experience in Marketing Operations, CRM Management, or Digital Marketing Coordination.
• Experience in lead management and campaign coordination.
• Comfortable managing multiple responsibilities in a fast-paced environment.

Responsibilities

• Coordinate and manage day-to-day marketing execution activities across multiple projects.
• Handle CRM systems and marketing data management.
• Support LinkedIn and email marketing campaign coordination.

Skills

Digital Marketing concepts

CRM tools experience

Email Marketing knowledge

LinkedIn campaign coordination

Communication skills

Multitasking

Tools

Zoho CRM/Bigin

LinkedIn Campaign Manager

Meta Business Suite

Microsoft Excel

Google Sheets

Job description

Senior Marketing Operations & CRM Executive

2-4 years

Nashik

Full-Time

Job Description

2-4 Years

Nashik

We are looking for a proactive, detail-oriented, and execution-focused Senior Marketing Operations & CRM Executive who understands digital marketing operations, CRM management, marketing automation, lead nurturing, campaign coordination, and sales support processes.

The ideal candidate should be a quick learner with strong multitasking abilities and should be comfortable coordinating with internal teams, external stakeholders, and leadership while managing marketing workflows, databases, automation tasks, and campaign execution activities.

This role is ideal for someone who enjoys managing marketing operations, organizing data, supporting digital campaigns, improving workflows, and driving coordination between marketing and sales functions.

Key Responsibilities

• Coordinate and manage day-to-day marketing execution activities across multiple projects and campaigns
• Handle CRM systems, lead databases, pipeline tracking, and marketing data management
• Manage lead records, segmentation, database hygiene, and lead allocation processes
• Support LinkedIn, Meta, email marketing, and WhatsApp marketing campaign coordination and execution
• Manage email marketing workflows, campaign scheduling, automation sequences, and lead nurturing activities
• Coordinate with internal teams such as digital marketing, design, development, content, and sales for timely project execution
• Communicate and coordinate with external vendors, partners, and clients whenever required
• Assist in CRM automation workflows, sales pipeline management, and marketing process improvements
• Work closely with sales and business development teams to support lead generation and follow-up processes
• Track campaign performance and maintain reports using Excel, CRM tools, dashboards, and analytics platforms
• Manage campaign calendars, marketing assets, execution timelines, and coordination activities
• Support social media coordination, landing page updates, and lead generation initiatives
• Work on tools such as Zoho CRM/Bigin, LinkedIn Campaign Manager, Meta Business Suite, email marketing platforms, and automation tools
• Ensure smooth coordination between strategy, marketing, sales, and execution teams
• Support process-driven execution and maintain operational efficiency across marketing activities

Required Skills

• Strong understanding of Digital Marketing concepts and campaign execution
• Experience with CRM tools, lead management, and database handling
• Hands‑on knowledge of Email Marketing and WhatsApp Marketing
• Understanding of LinkedIn campaign coordination and lead generation workflows
• Familiarity with marketing automation and CRM‑based nurturing workflows
• Good coordination, communication, and stakeholder management skills
• Strong multitasking, organizational, and execution abilities
• Quick learner with a problem‑solving mindset
• Comfortable working with automation tools and process‑driven tasks
• Basic understanding of sales funnels and lead generation workflows
• Proficiency in Microsoft Excel, Google Sheets, and reporting
• Ability to manage multiple priorities efficiently in a fast‑paced environment

Preferred Tools & Platforms

• LinkedIn Campaign Manager
• Meta Business Suite
• Zapier / Make / Zoho Flow
• Microsoft Excel & Google Sheets

Preferred Candidate Profile

• 2–4 years of experience in Marketing Operations, CRM Management, Digital Marketing Coordination, or Marketing Automation
• Experience in lead management, campaign coordination, and marketing operations
• Strong attention to detail and execution‑oriented mindset
• Ability to work in a fast‑paced environment and manage multiple responsibilities
• Experience coordinating between marketing, sales, and operations teams will be preferred
• Candidate should be comfortable handling process‑driven tasks, automation workflows, and campaign execution activities

Why Join Us?

• Opportunity to work on diverse digital marketing, CRM, and automation projects
• Exposure to marketing operations, lead generation, campaign management, and strategic execution
• Collaborative and growth‑oriented work environment
• Opportunity to learn and grow across multiple business functions
• Hands‑on exposure to modern CRM systems, automation tools, and marketing technologies